Head of Audience Growth & Distribution

Arizona State University; Tempe (AZ); On-site; USD 110,000 - 115,000; Full time

Job summary

Arizona State University seeks a Director of Audience Strategy and Distribution to expand reach of ASU stories. Lead across editorial, social, media relations and broadcast, building distribution plans and audience personas. Work with university partners to identify priority audiences and new channels.

Heavy emphasis on data-driven decisions and performance insights. The role reports to the VP of Media Relations & Strategic Communications and is located in Tempe, AZ, with responsibilities across

Qualifications

• Bachelor's degree and 7+ years of experience in communications or related field.
• Experience in audience development, digital distribution and media strategy.
• Ability to translate data into actionable recommendations.

Responsibilities

• Maintain an audience-first, channel-agnostic approach to content distribution.
• Develop distribution plans for high-priority stories and campaigns.
• Identify priority audiences and performance measures for initiatives.
• Audit distribution channels and evaluate opportunities for improvement.
• Create audience reports translating performance data into recommendations.
• Collaborate with units across ASU and with Brand team on distribution.

Skills

Audience development

Digital distribution

Media strategy

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Social listening tools

Analytics platforms

Job description

Arizona State University seeks a Director of Audience Strategy and Distribution to expand reach of ASU stories. Lead across editorial, social, media relations and broadcast, building distribution plans and audience personas. Work with university partners to identify priority audiences and new channels.

Heavy emphasis on data-driven decisions and performance insights. The role reports to the VP of Media Relations & Strategic Communications and is located in Tempe, AZ, with responsibilities across