Head of Alternatives Content Marketing

iCapital; New York (NY); Hybrid; USD 165,000 - 185,000; Full time

Benefits offered by this job

Equity

Annual bonus

Retirement plan

Healthcare

Dental

Vision

Telemedicine

Mental health support

Parental leave

Unlimited PTO

Job summary

iCapital seeks an Alternatives Content Marketing Vice President in New York to lead strategy and content for its partnership with a leading wealth-management client, accelerating advisor adoption of alternatives.

You will shape integrated marketing programs, translate complex investment concepts into practical tools for advisors and clients, and oversee education and campaigns that drive measurable commercial outcomes across the enterprise.

Qualifications

• 10+ years of experience in marketing strategy, content marketing, product marketing or sales enablement within asset management or wealth management.
• Bachelor’s degree in marketing or finance; CFA/CAIA is a plus.
• Strong knowledge of alternative investments and the wealth management ecosystem.
• Proven ability to translate complex investment concepts into accessible advisor materials.

Responsibilities

• Own the marketing strategy and content roadmap for the partnership with client’s alternatives channel, aligned to business priorities, sales objectives, product launches and advisor adoption goals.
• Develop proactive ideas and content event programs that expand advisor understanding, engagement and use of alternatives.
• Partner closely with business stakeholders to identify audience needs, adoption barriers and commercial opportunities.
• Translate alternative investment strategies, products and platform capabilities into differentiated, accessible messaging for advisors and their clients.
• Create and oversee short and long-form content, presentations, campaigns and advisor resources.
• Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate and advanced audiences.
• Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel‑ready content and activation opportunities.
• Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities and sales enablement needs.

Skills

Marketing strategy

Content marketing

Product marketing / sales enablement

Alternative investments knowledge

Communication & storytelling

Analytical skills

Project management

Education

Bachelor's degree in marketing or finance

CFA or CAIA designation (plus)

Job description

iCapital seeks an Alternatives Content Marketing Vice President in New York to lead strategy and content for its partnership with a leading wealth-management client, accelerating advisor adoption of alternatives.

You will shape integrated marketing programs, translate complex investment concepts into practical tools for advisors and clients, and oversee education and campaigns that drive measurable commercial outcomes across the enterprise.