Alternative Investments Marketing VP: Growth & Content

Testing Site - JPMC; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

J.P. Morgan Asset & Wealth Management is seeking a Senior VP of Alternative Investments Product Marketing in New York. You will lead strategic marketing priorities, campaigns, and content for alternatives, targeting UHNW and institutional clients within the Global Private Bank.

You will partner with multiple marketing groups and the Alternatives product team to drive engagement, create client-facing narratives, and deliver initiatives that enhance platform adoption and revenue.

Qualifications

• BA or BS degree (required).
• 8+ years of marketing experience, in financial services, with a demonstrated track record of success and increasing responsibilities.
• Knowledge of financial services.
• Experience partnering with a wide variety of stakeholders to meet objectives.
• Strong writing/editorial skills and delivering marketing tactics for print and digital channels.
• Strong project management skills to manage multiple priorities and deliverables.
• Ability to build relationships and influence across a large, matrixed organization.
• Able to work independently and in collaboration with others.

Responsibilities

• Partner with Alternatives product team and marketing leadership to implement strategic marketing plans for engagement and adoption among client segments and prospects.
• Collaborate across marketing groups to build client-facing narratives and campaigns to drive flows to the platform; create content programs and websites.
• Deliver creative, compelling content marketing to enhance positioning and drive revenue across global initiatives.
• Innovate using AI tools to create more efficient marketing processes.
• Develop content, collateral, and processes to standardize the product experience and align positioning globally.
• Work with stakeholders across regions, levels, and channels.
• Support broader use of digital channels and campaign content.

Skills

Marketing experience

Financial services knowledge

Writing/editing skills

Project management

Relationship building

Independent and collaborative work

Education

BA or BS degree

Job description

J.P. Morgan Asset & Wealth Management is seeking a Senior VP of Alternative Investments Product Marketing in New York. You will lead strategic marketing priorities, campaigns, and content for alternatives, targeting UHNW and institutional clients within the Global Private Bank.

You will partner with multiple marketing groups and the Alternatives product team to drive engagement, create client-facing narratives, and deliver initiatives that enhance platform adoption and revenue.