Senior VP, Markets Content — Investments Marketing

Classifieds24.org; New York (NY); Hybrid; USD 200.000 - 320.000; Vollzeit

Zusammenfassung

BNY is seeking a Senior Vice President, Markets Content to lead the Investments Marketing content team in New York. You will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances commercial objectives across institutional and wealth segments.

The role requires a blend of market knowledge, editorial excellence, and commercial acumen, with responsibility for governance, calendar, and cross‑functional partnership to deliver timely,

Qualifikationen

• 12+ years in content leadership within investments, asset management or related financial services.
• Strong editorial judgment, writing/editing skills.
• Fluency in developing content engines that drive demand and commercial impact.
• Comfort with data analytics, marketing automation, and A/B testing.

Aufgaben

• Lead a high-performing team of content strategists and writers.
• Architect and execute a differentiated content strategy aligned to commercial priorities.
• Partner with Segment & Channel Strategy teams to translate priorities into targeted content programs.
• Establish editorial standards, governance, and operating rhythms across channels.
• Manage the content calendar and production stack; apply test-and-learn to improve reach and pipeline.

Jobbeschreibung

BNY is seeking a Senior Vice President, Markets Content to lead the Investments Marketing content team in New York. You will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances commercial objectives across institutional and wealth segments.

The role requires a blend of market knowledge, editorial excellence, and commercial acumen, with responsibility for governance, calendar, and cross‑functional partnership to deliver timely,