Head of Activation Product Management

Comscore,; Reston (VA); On-site; USD 233,000 - 318,000; Full time

Job summary

Comscore seeks a Senior Vice President, Product Management – Activation to lead the activation product portfolio across audience, TV, CTV, and data assets. This role translates strategy into a focused roadmap and measurable business outcomes, coordinating cross-functional execution within product governance.

You will drive commercial opportunities, collaborate with engineering, analytics, data science, and legal teams, and shape product positioning, launch plans, and adoption metrics while

Qualifications

• 10+ years of progressive experience in product management or related fields.
• Experience leading data-driven audience targeting, media activation, or analytics product portfolios.
• Deep understanding of programmatic workflows, DSPs/SSPs, DMPs, and privacy-centric targeting.

Responsibilities

• Lead product strategy, roadmap, prioritization, and performance for Activation products.
• Advance capabilities across Proximic by Comscore and related activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, and data marketplaces.
• Translate customer needs and market trends into clear product priorities and opportunities.
• Collaborate with engineering, analytics, data science, and legal teams to connect audience definitions with activation and measurement.
• Support go-to-market through positioning, packaging, and adoption metrics.
• Establish governance to balance speed with privacy and data rights considerations.
• Build and lead a high-performing Activation Product Management function.

Skills

Product Management

Ad Tech

Programmatic

SaaS

Data Analytics

Cross-functional leadership

Executive communication

Strategic planning

Job description

Comscore seeks a Senior Vice President, Product Management – Activation to lead the activation product portfolio across audience, TV, CTV, and data assets. This role translates strategy into a focused roadmap and measurable business outcomes, coordinating cross-functional execution within product governance.

You will drive commercial opportunities, collaborate with engineering, analytics, data science, and legal teams, and shape product positioning, launch plans, and adoption metrics while