Senior Vice President, Product Management, Activation

Comscore,; Reston (VA); On-site; USD 233,000 - 318,000; Full time

Job summary

Comscore seeks a Senior Vice President, Product Management – Activation to lead the activation product portfolio across audience, TV, CTV, and data assets. This role translates strategy into a focused roadmap and measurable business outcomes, coordinating cross-functional execution within product governance.

You will drive commercial opportunities, collaborate with engineering, analytics, data science, and legal teams, and shape product positioning, launch plans, and adoption metrics while

Qualifications

• 10+ years of progressive experience in product management or related fields.
• Experience leading data-driven audience targeting, media activation, or analytics product portfolios.
• Deep understanding of programmatic workflows, DSPs/SSPs, DMPs, and privacy-centric targeting.

Responsibilities

• Lead product strategy, roadmap, prioritization, and performance for Activation products.
• Advance capabilities across Proximic by Comscore and related activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, and data marketplaces.
• Translate customer needs and market trends into clear product priorities and opportunities.
• Collaborate with engineering, analytics, data science, and legal teams to connect audience definitions with activation and measurement.
• Support go-to-market through positioning, packaging, and adoption metrics.
• Establish governance to balance speed with privacy and data rights considerations.
• Build and lead a high-performing Activation Product Management function.

Skills

Product Management

Ad Tech

Programmatic

SaaS

Data Analytics

Cross-functional leadership

Executive communication

Strategic planning

Job description

Senior Vice President, Product Management, Activation (Location: New York, NY or Reston, VA)

About This Role

The Senior Vice President, Product Management – Activation Products will serve as the functional leader for Comscore’s activation product portfolio, reporting to the Executive Vice President, Product Management. This leader will be responsible for translating the Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes of products that turn Comscore’s audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions. This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and the ability to coordinate cross-functional execution within the broader Product organization’s strategy and governance model.

What You'll Do

• Lead the product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
• Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, data partnerships, and emerging activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.
• Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.
• Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.
• Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.
• Establish practical operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.
• Lead and develop a high‑performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.

What You'll Need

• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field.
• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
• Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy‑centric targeting, and platform distribution models.
• Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.
• Experience working cross‑functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership.
• Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs.
• Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred.

Salary: $275K; Commensurate with Experience

Leadership Characteristics

The ideal candidate is strategic, commercially rigorous, customer‑centric, collaborative, and action‑oriented. They are comfortable operating in complex and fast‑moving environments, influencing senior stakeholders, making disciplined tradeoffs, and building teams that are accountable for measurable product and business outcomes.

About Comscore

At Comscore, we’re pioneering the future of cross‑platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over‑the‑top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set‑top box audiences and advertising at scale, Comscore is the industry’s emerging, third‑party source for reliable and comprehensive cross‑platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law. To comply with federal law, Comscore participates in E‑Verify. Successful candidates must pass the E‑Verify process after hire.

*LI-ML1 Our Work Experience is the combination of everything that’s unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it’s our people. Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.