Overview
Stonycroft Hills Club
Club background:
Stonycroft Hills Club is a member-owned and operated, private nine-hole golf club located in the heart of Bloomfield Hills, Michigan. As an equity-based membership club, Stonycroft is managed by a Board of Directors, volunteer committees and a General Manager. The Club property and course were purchased and incorporated in 1960 as Stonycroft Hills Club. The Club has grown to a membership consisting of 270 shareholders and their spouses/significant others with an average age of 68 years old. Members recently joining are skewing younger with 65% between the ages of 50-69. Stonycroft is a small member club and utilizes a great deal of volunteer time from the members to operate the club. Stonycroft is primarily a seasonal operation with members active from April through October. Many social events are offered during the off season for those who remain in Michigan year-round. The Golf Professional is a year-round employee.
Current Positioning Statement:
Stonycroft Hills Club provides an unparalleled, private golf club experience. Our Club features a superbly maintained 9-hole course with tree-lined fairways, rolling hills and impeccable greens. There is a spirit of friendship and a warm feeling among the membership and staff and great pride in owning a piece of golf excellence, close to home.
Mission Statement
"The Stonycroft Hills Club provides its member family and their guests a superb golf and social club experience, through the beauty of its nine-hole golf course, pride of ownership and the spirit of friendship."
Vision Statement
"To be recognized as the best nine-hole golf club in the Midwest."
Core Values
- Integrity/Ethical Conduct: We demonstrate the highest level of personal integrity in our actions with others and are consistent with the ethics of the game of golf.
- Pride of Ownership/Stewardship: We are committed to caring for the resources of our Club. We will value, preserve, tend to, and effectively manage the financial and non-financial assets that have been entrusted to our care.
- Volunteerism: We support and enhance our Club by giving our time, personal knowledge, and resources.
- Welcoming/Inclusive: We engage with all members, guests, and staff in a warm, friendly, welcoming, and accepting manner.
- Respect and Civility: We value the contributions and opinions of those with whom we interact, in a respectful and civil manner.
By the Numbers
- 18,000 - 9-hole rounds per year
- Active spring and fall leagues - 120 men and 105 women
- Full calendar of tournaments and events including invitationals, mixed scrambles, social events and matches.
Qualifications and/or Experience
- Preference for 5 or more years of management experience as the head golf professional preferably at a private golf club.
- Knowledgeable about and competency in business software utilized for the golf operations of the club. Familiar with Golf Genius and Fore Up a plus.
- Excellent analytical and financial skills to develop and monitor budgets so that the golf operations are within the prescribed budgets.
- Superior interpersonal skills to work with employees, club members, Board of Directors, club committees, and guests using the course.
- Ability to monitor people, processes, and control systems for the achievement of the desired success of the golf operations.
- Excellent planning, organizational, analytical, leadership and oral and written communication skills.
- Demonstrated ability to self-motivate, work in teams and be flexible with a fast-paced and changing environment.
- Pro shop merchandising and inventory controls.
Compensation
- Excellent base salary with the opportunity to participate in pro shop profit sharing.
- PGA dues and education allowance
- Lesson income
- Healthcare Reimbursement
Essential Responsibilities
Specific Responsibilities - include but are not limited to:
Golf Operations Management
- Oversee the tee time reservation system, starting, monitoring, and pace of play
- Track and verify all players and guests green fees, golf carts, club care, lockers, handicap fees, and other charges necessary, and facilitate accurate accounting and recordkeeping
- Oversee golf cart fleet while ensuring proper maintenance, cleaning, and recordkeeping
- Develop and manage an innovative tournament program, group outings, and leagues that service all customer segments
- Oversee the operations of a well-managed practice facility
- Is visible and present at all golf events, leagues, and various social events, and understands that summers demand high hours and lower in the winter months.
- Provide professional club repair and club fitting services
- Ensure the proper storage, safety, and cleaning of golf equipment
- Play golf with a variety of members and/or guests as time permits
- Administer the Rules of Golf and educate staff. Promote and provide Rules of Golf clinics to the membership
Retail Management
- Oversee retail merchandise pro shop in step with the mission of the golf operation and facility
- Maintain a profitable golf merchandising operation by working with the vendors to provide premium products at competitive pricing.
- Oversee development of buying plans and all golf related purchasing
- Arrange 'Demo Days' with vendors to provide opportunities for members to test new products
- Supervise physical inventories, present a diverse and desirable array of golf equipment, apparel, accessories
- Assist in the development of necessary systems utilizing POS to safeguard inventories
- Establish accurate recordkeeping policies and procedures
- Supervise and train all golf shop staff to maximize sales opportunities
- Ensure customer database includes and tracks important dates, spending, sizes, preferences
- Maintain an attractive and orderly appearance in and around the golf shop
- Conduct accurate and timely inventory counts
Player Development
- Develop, provide, and oversee an enhanced golf instruction program offering individual and group clinics for all levels. Ensure that the services of a well trained staff of professional instructors are available where required
- Develop and oversee player development programs for men, women, families, seniors and juniors
- Utilize PGA of America player development tools, resources, and materials
Golf Administration
- Recruit, hire, train, motivate, and supervise all golf department staff and maintain accurate payroll records
- Ensure evaluations and annual reviews are completed and recorded for all applicable staff
- Attend staff meetings as scheduled by management and schedule consistent staff meetings with golf operations personnel
- Update and maintain golf shop policies and procedures and job descriptions and ensure they are adhered to and posted in the proper areas
- Maintain safety standards and safety equipment within OSHA requirements
- Assist in the publications of newsletters, informational, and promotional materials
- Ensure accurate and timely communication from the pro shop
- Oversee the administration of the golf handicap program
- Work closely with and provide guidance and consultation with all golf committees
- Attend applicable committee meetings and board, management, and staff meetings when requested
- Adhere to, enforce, and implement policies and procedures of the facility
- Prepare regular written communication with supervisor to include facility, programming, staff and customer updates
Business and Financial
- Responsible for the financial and operational performance of the golf shop operations and golf services
- Ensure all financial goals and objectives are being achieved
- Assist in the development and preparation of budgets, including forecasting and review of all golf operations revenues and expenses on a daily, weekly, monthly, and annual basis
- Ensure systems controls are in place to safeguard assets, revenues, and resources
- In keeping with facility goals, utilize yield management techniques to maximize course usage
Other Facility/Departmental Responsibilities
- Work closely with all department heads to achieve the goals and objectives of the facility
- Maintain a close working relationship with the Golf Course Superintendent and provide advice on course playability and tournament set up
- Assist the Membership Sales Director in the promotion of new member leads and provide a supporting role in assisting with prospective members and orientation of new members
- Coordinate plans with the Food and Beverage Committee and General Manager for food and beverage needs for all golf functions
- Ensure the security of the golf area including the bag room, office and pro shop
Knowledge, Skills and Traits
- Maintain PGA of America membership in good standing in an active classification
- Fundamental knowledge of the game of golf, rules of golf, golf facility operations and tournament operations
- Fundamental supervisory practices and principles
- Act as a role model for all employees by demonstrating the behavior and work ethic expected of all employees
- Strong organizational, planning and prioritization skills
- Self-motivated with desire to promote and market
- Ability to work with numerous committees and department heads
- Service and customer focused attitude
- Experienced in written and oral business communications
- Ability to resolve conflict
- Utilize the resources of PGA player development programs such as Get Golf Ready, PGA Sports Academy, Tee it Forward and others
- Experienced computer user including; Microsoft Word and Excel. Proficient in other applications, i.e. email, internet, tournament and database
- Maintain and promote a positive professional image within the community
- Attend conferences, workshops, meetings, and trade shows to keep abreast of marketing and business trends
- Maintain a credible golf game and remain current on teaching innovations