Ralph Lauren Editorial Lead

BoF Careers; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren is seeking a highly creative editorial mind to help shape and articulate the stories that define the Ralph Lauren world. Working under the Head of Editorial, this role will help develop and execute the brand's storytelling vision across global campaigns, narrative social content, brand experiences, and special projects.

The ideal candidate is equally comfortable rewriting headlines, developing campaign narratives, line-editing copy, conceiving visual storytelling, and contributing

Qualifications

• Exceptional writer and editor with proven ability to work across both long-form and short-form storytelling.
• Demonstrated experience developing original concepts, narratives, and creative ideas rather than simply executing assigned copy.
• Strong visual sensibility and ability to participate meaningfully in creative development conversations.
• Deep cultural literacy spanning fashion, design, photography, film, literature, travel, art, architecture, sport, and lifestyle.
• Ability to move comfortably between strategic thinking and hands-on execution.
• Excellent presentation, communication, and collaboration skills.
• Strong editorial judgment and refined taste.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Responsibilities

• Partner with the Head of Editorial to develop and evolve the Ralph Lauren narrative across touchpoints.
• Conceive and develop original story ideas, franchise concepts, campaign narratives, and content series.
• Create, edit, and refine brand storytelling across a wide range of channels and audiences.
• Carry a story from campaign concept through every touchpoint, understanding how a narrative changes when it becomes a film, a story for the Polo newspaper, a social post, or a live event
• Identify cultural, historical, artistic, literary, and lifestyle references that enrich and deepen brand storytelling. Campaign & Creative Concept Development
• Collaborate on the development of seasonal campaign concepts that are "video first" in execution.
• Generate and write campaign narratives, scripts, treatments, and storylines.
• Participate in the early stages of creative development, helping shape the worlds, characters, settings, and emotional ideas that become still and motion campaigns.
• Partner with creative, design, production, and marketing teams to ensure narrative consistency throughout campaign execution.
• Contribute to naming, messaging architecture, headlines, taglines, and campaign language.

Skills

Exceptional writer and editor

Strong visual sensibility

Excellent presentation, communication,

Collaboration skills

Strategic thinking and hands-on

Ability to travel as needed

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Ralph Lauren Editorial team is seeking a highly creative editorial mind to help shape and articulate the stories that define the Ralph Lauren world. Working under the Head of Editorial, this role will help develop and execute the brand's storytelling vision across global campaigns, narrative social content, brand experiences, and special projects. The ideal candidate is equally comfortable rewriting a headline, developing a campaign narrative, line-editing copy, conceiving visual storytelling, and contributing to the creative development of advertising campaigns. This role requires a rare combination of writer, editor, strategist, and creative collaborator. The successful candidate will possess exceptional taste, intellectual curiosity, visual fluency, and a deep understanding of how stories come to life across multiple platforms and formats.

Essential Duties & Responsibilities

• Partner with the Head of Editorial to develop and evolve the Ralph Lauren narrative across touchpoints.
• Conceive and develop original story ideas, franchise concepts, campaign narratives, and content series.
• Create, edit, and refine brand storytelling across a wide range of channels and audiences.
• Carry a story from campaign concept through every touchpoint, understanding how a narrative changes when it becomes a film, a story for the Polo newspaper, a social post, or a live event
• Identify cultural, historical, artistic, literary, and lifestyle references that enrich and deepen brand storytelling. Campaign & Creative Concept Development

Campaign & Creative Concept Development

• Collaborate on the development of seasonal campaign concepts that are "video first" in execution.
• Generate and write campaign narratives, scripts, treatments, and storylines.
• Participate in the early stages of creative development, helping shape the worlds, characters, settings, and emotional ideas that become still and motion campaigns.
• Partner with creative, design, production, and marketing teams to ensure narrative consistency throughout campaign execution.
• Contribute to naming, messaging architecture, headlines, taglines, and campaign language.

Writing & Brand Communications

• Write and edit a broad range of materials, including:
• Campaign copy
• Product storytelling
• Social concepts and scripts
• Experience and exhibition copy

Creative & Visual Collaboration

• Contribute meaningfully to visual storytelling discussions, not simply written execution.
• Work with photographers, filmmakers, designers, stylists, and creative partners to shape narrative expression.
• Participate in image reviews, mood boards, visual research, and creative presentations.
• Help translate written ideas into visual experiences and vice versa.
• Maintain a sophisticated awareness of photography, film, publishing, design, culture, fashion, and contemporary creative practices.

Team Leadership & Partnership

• Serve as a trusted creative partner and sounding board to the Head of Editorial.
• Help prioritize and manage multiple concurrent initiatives across platforms and business functions.
• Build strong cross-functional relationships throughout the organization.

Experience, Skills & Knowledge

• Exceptional writer and editor with proven ability to work across both long-form and short-form storytelling.
• Demonstrated experience developing original concepts, narratives, and creative ideas rather than simply executing assigned copy.
• Strong visual sensibility and ability to participate meaningfully in creative development conversations.
• Deep cultural literacy spanning fashion, design, photography, film, literature, travel, art, architecture, sport, and lifestyle.
• Ability to move comfortably between strategic thinking and hands-on execution.
• Excellent presentation, communication, and collaboration skills.
• Strong editorial judgment and refined taste.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.