Senior HCP NPP & Digital Activation Lead (Neuroscience)

Bristol Myers Squibb; Princeton (NJ); On-site; USD 165,000 - 200,000; Full time

Job summary

Bristol Myers Squibb is seeking an Associate Director, HCP NPP & Digital Activation (Neuroscience) in Princeton, NJ. The role leads strategy-to-execution for non-personal promotion and digital engagement, coordinating across paid, owned, and non-personal channels to drive patient initiation.

The position requires strong analytics, CNS experience, and collaboration across brand, medical, analytics, and agency partners. Competitive compensation and comprehensive benefits are offered.

Qualifications

• BA/BS required; MBA or advanced degree preferred.
• 5+ years of pharmaceutical/biotech commercial experience with NPP marketing, digital strategy, or HCP engagement.
• Experience activating NPP campaigns across paid, owned, and non-personal channels in a CNS environment.

Responsibilities

• Own activation and optimization of integrated NPP campaigns across HCP channels.
• Translate insights into targeted HCP engagement strategies across digital, CRM, web, and field channels.
• Partner with leadership to align channel execution with HCP initiation strategies.
• Manage day-to-day strategy and performance of HCP digital platforms (e.g., CobenfyHCP.com).
• Drive optimization through measurement, tests, and data-driven iteration.

Skills

NPP marketing

digital activation

HCP engagement

CRM & marketing automation

analytical fluency

Education

BA/BS required

MBA preferred

Tools

CRM

Marketing Automation

Digital Media Platforms

Job description

Bristol Myers Squibb is seeking an Associate Director, HCP NPP & Digital Activation (Neuroscience) in Princeton, NJ. The role leads strategy-to-execution for non-personal promotion and digital engagement, coordinating across paid, owned, and non-personal channels to drive patient initiation.

The position requires strong analytics, CNS experience, and collaboration across brand, medical, analytics, and agency partners. Competitive compensation and comprehensive benefits are offered.