Hands-On CMO: Growth, Influencers & Creative Strategy

Karma and Luck; United States; On-site; USD 250,000 - 400,000; Full time

Job summary

Karma and Luck seeks a hands-on Chief Marketing Officer to lead growth for a modern spiritual lifestyle brand. You will own marketing strategy, execution, and measurement for omnichannel growth including influencer partnerships, paid media, and creative direction.

Reporting to the Founder & CEO, you will build and manage a marketing team, optimize customer journeys across e-commerce, retail, marketplaces, and wholesale, and drive metrics such as CAC, LTV, and revenue.

Qualifications

• Significant senior marketing leadership experience with established consumer or DTC brands.
• Documented success scaling brands with revenue growth and profitability.
• Deep hands-on experience building influencer and creator programs that drive sales.
• Strong working knowledge of Meta Ads, Google Ads, Shopify and Klaviyo.
• Experience managing substantial marketing budgets with data-driven decisions.
• Excellent judgment in brand positioning, creative development, and campaigns.
• Experience hiring and leading lean teams while staying close to execution.

Responsibilities

• Own profitable growth and sell an integrated marketing plan driving awareness, acquisition, retention, and revenue.
• Scale influencer marketing with a repeatable system for creators and partnerships.
• Translate creator content into sales with briefs, rights, and performance testing.
• Direct paid media across Meta, Google and other channels; review and optimize budgets.
• Shape creative strategy with messaging, storytelling, and testing priorities.

Skills

Senior marketing leadership

Influencer programs

Paid media

Analytics

Budget management

Brand positioning

Team leadership

E-commerce / DTC experience

Tools

Meta Ads

Google Ads

Shopify

Klaviyo

Job description

Karma and Luck seeks a hands-on Chief Marketing Officer to lead growth for a modern spiritual lifestyle brand. You will own marketing strategy, execution, and measurement for omnichannel growth including influencer partnerships, paid media, and creative direction.

Reporting to the Founder & CEO, you will build and manage a marketing team, optimize customer journeys across e-commerce, retail, marketplaces, and wholesale, and drive metrics such as CAC, LTV, and revenue.