Hands-On B2B Marketing Specialist — Higher Ed (Remote)

OpenKrill; United States; Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401k

Commuter benefits

Flexible PTO

Job summary

Clasp is hiring a B2B Marketing Specialist to own hands-on execution for higher education partnerships. You will craft polished content for university audiences, flawlessly run events, and develop compliant student-facing materials while leveraging AI to accelerate output and maintain brand quality.

You will manage HubSpot campaigns, nurture lists, and oversee event logistics from conception to follow-up, collaborating with compliance, sales, and vendors in a fast-paced environment.

Qualifications

• 2-4 years of marketing experience in a specialist, coordinator, or associate role.
• Ability to produce polished, on-brand content in both design and copy.
• Highly organized, detail-oriented, and self-sufficient.
• Daily, hands-on user of AI tools in your work.
• Comfortable with up to 20% travel for team time and events.

Responsibilities

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
• Create compliant student-facing materials in partnership with our compliance team
• Support thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
• Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
• Use AI tools daily to create content, light design, and copy faster and more independently
• Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
• Partner with sales, website, compliance, and outside vendors to keep deliverables moving
• Manage day-to-day projects with our PR firm on press and content initiatives

Skills

Marketing experience

Content creation

Project management

AI tools usage

Travel readiness

HubSpot familiarity

Tools

HubSpot CRM

Job description

Clasp is hiring a B2B Marketing Specialist to own hands-on execution for higher education partnerships. You will craft polished content for university audiences, flawlessly run events, and develop compliant student-facing materials while leveraging AI to accelerate output and maintain brand quality.

You will manage HubSpot campaigns, nurture lists, and oversee event logistics from conception to follow-up, collaborating with compliance, sales, and vendors in a fast-paced environment.