B2B Marketing Specialist, Higher Ed

Clasp; United States; Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401k

Commuter benefits

Flexible PTO

Competitive equity

Job summary

Clasp is hiring a B2B Marketing Specialist to execute hands-on marketing for our student finance initiatives. Remote from EST or CST with travel and team collaboration across time zones. You will craft content for higher education leaders, run compliant student-facing materials, and support thought leadership and events.

You will own HubSpot campaigns, manage lists and tracking, and collaborate with sales, compliance, and vendors. Strong organizational skills and AI fluency are essential.

Qualifications

• 2-4 years of marketing experience in a specialist, coordinator, or associate role.
• Ability to produce polished, on-brand content in both design and copy.
• Highly organized, detail-oriented, and self-sufficient.
• Daily, hands-on user of AI tools in your work.
• Comfortable with up to 20% travel for team time and occasional event coverage.

Responsibilities

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy.
• Create compliant student-facing materials in partnership with our compliance team.
• Support thought-leadership pipeline with op-eds and policy pieces on college affordability and student lending.
• Own event logistics end to end for conferences and school-partner events.
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking.
• Use AI tools daily to create content, light design, and copy faster and more independently.
• Build and maintain repeatable checklists and SOPs for events and campaigns.
• Partner with sales, website, compliance, and vendors to move deliverables.
• Manage day-to-day projects with our PR firm on press and content initiatives.

Skills

Content creation

Project management

AI tools usage

HubSpot familiarity

Event management

Attention to detail

Tools

HubSpot CRM

CRM tools

AI tools

Job description

B2B Marketing Specialist, Higher Ed

Location

Remote (EST or CST), within approximately 1 hour of a major airport; up to 20% travel for team time and occasional event coverage.

Clasp Finance About Us

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. A college education was always meant to be a pathway to economic mobility, but with rising costs and shrinking loan availability, many students from working class and first generation backgrounds are being left without the financial resources they need to get through school. That’s where Clasp comes in. We are the market leader in institutionally-funded gap loan programs, partnering with schools to design, launch, and manage lending programs that keep students enrolled, graduating, and thriving.

A Forbes Fintech 50 company, portfolio company of SHRM, and recipient of “43 Start Ups to Bet Your Career On in 2025” by Business Insider, Clasp is driven by our commitment to social impact and innovation. Join us on our journey to give power and opportunity to learners of all backgrounds.

Interested in learning more? Please find additional details on our About Us page and in recent Forbes coverage of our Series B.

What We Need

We're hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Student Finance, helping us grow and support the school partners who launch gap loan programs with Clasp. You'll take direction from our business and marketing leaders and turn it into finished work: polished content for higher education leaders, flawlessly run events, compliant student-facing materials, and high-performing HubSpot campaigns, using AI tools to get more done in less time. You don't need to set strategy; you need to execute it brilliantly, stay organized across a lot of moving pieces, and move fast. Your work will help more schools keep their students enrolled, graduating, and thriving.

What You’ll Do

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy

• Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence

• Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending

• Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success

• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean

• Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting

• Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time

• Partner with sales, website, compliance, and outside vendors or firms to keep deliverables moving and stakeholders informed

• Manage day-to-day projects with our PR firm on press and content initiatives

What You’ll Need

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team

• Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both

• Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight

• Daily, hands‑on user of AI tools in your work

• Comfortable with up to 20% travel for team time and occasional event coverage

• HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you

• Startup experience is a plus, not required, if you bring high agency and flexibility

• A background in higher education, student lending, or financial services is a plus

What We Give In Return

• Competitive cash and equity compensation

• Health benefits (health, dental, & vision), 401k

• Commuter benefits

• Flexible PTO policy

• Opportunities to grow and perform in a fast‑paced environment alongside a stellar team.

Remote Policy

To ensure smooth collaboration with the Boston-based team, we are limiting to Eastern/Central timezones with the expectation that it will be Boston hours. Additionally, they must be within 1 hour of a medium hub/ large airport with multiple daily flights to Boston. We are targeting the broader New England area to start as we expect that the candidate to have frequent travel to Boston for onboarding and ongoing collaboration.

Salary

The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $80,000 to $95,000 annually. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

Work Authorization

This role is not eligible for immigration sponsorship, now or in the future. Candidates must be authorized to work in the United States for any employer.

How We Use AI in Hiring

Clasp uses AI‑assisted tools in parts of our hiring process, such as AI notetakers transcribing or summarizing interviews, scheduling, and supporting evaluation in technical assessments. Humans review applications and make every hiring decision. AI tools don't make final decisions about any candidate. You're welcome to use AI to research Clasp and prepare, but during live interviews and assessments we want to hear your own thinking, so please don't use AI tools that generate or feed you responses in real time. If you'd like to be evaluated without AI tools, need an accommodation, or have questions about how we use these tools, email [e-mail] and we'll arrange another process where we can.

Closing

If you are a highly driven individual with a passion for technology, and you thrive in a dynamic and fast‑paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide.

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.