B2B Marketing Specialist, Higher Ed — Remote/Travel

Clasp; United States; Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401k

Commuter benefits

Flexible PTO

Competitive equity

Job summary

Clasp is hiring a B2B Marketing Specialist to execute hands-on marketing for our student finance initiatives. Remote from EST or CST with travel and team collaboration across time zones. You will craft content for higher education leaders, run compliant student-facing materials, and support thought leadership and events.

You will own HubSpot campaigns, manage lists and tracking, and collaborate with sales, compliance, and vendors. Strong organizational skills and AI fluency are essential.

Qualifications

• 2-4 years of marketing experience in a specialist, coordinator, or associate role.
• Ability to produce polished, on-brand content in both design and copy.
• Highly organized, detail-oriented, and self-sufficient.
• Daily, hands-on user of AI tools in your work.
• Comfortable with up to 20% travel for team time and occasional event coverage.

Responsibilities

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy.
• Create compliant student-facing materials in partnership with our compliance team.
• Support thought-leadership pipeline with op-eds and policy pieces on college affordability and student lending.
• Own event logistics end to end for conferences and school-partner events.
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking.
• Use AI tools daily to create content, light design, and copy faster and more independently.
• Build and maintain repeatable checklists and SOPs for events and campaigns.
• Partner with sales, website, compliance, and vendors to move deliverables.
• Manage day-to-day projects with our PR firm on press and content initiatives.

Skills

Content creation

Project management

AI tools usage

HubSpot familiarity

Event management

Attention to detail

Tools

HubSpot CRM

CRM tools

AI tools

Job description

Clasp is hiring a B2B Marketing Specialist to execute hands-on marketing for our student finance initiatives. Remote from EST or CST with travel and team collaboration across time zones. You will craft content for higher education leaders, run compliant student-facing materials, and support thought leadership and events.

You will own HubSpot campaigns, manage lists and tracking, and collaborate with sales, compliance, and vendors. Strong organizational skills and AI fluency are essential.