Guest Experience Ambassador

Auto Park Ford LaPorte; Sturgis (MI); On-site; USD 22,041 - 30,307; Full time

Benefits offered by this job

Competitive compensation

Health insurance

401(k) with company match

Paid time off

Employee discounts

Career advancement opportunities

Ongoing training and development

Job summary

Auto Park Ford in Sturgis, Michigan is seeking a Customer Experience Specialist to be the face of the dealership and deliver an exceptional guest experience from entry to exit.

This role is not a sales position; you will guide customers, present vehicle features, and ensure a world-class presentation that leaves guests confident and excited about their purchase. Automotive experience is not required, and hospitality backgrounds are welcome.

Qualifications

• Excellent communication and interpersonal skills.
• Polished, business-professional appearance.
• Ability to greet guests promptly and manage showroom traffic.
• Comfort with technology and devices.

Responsibilities

• Greet guests promptly with professionalism and enthusiasm.
• Manage customer flow and ensure guests are assisted quickly.
• Learn customer needs before introducing them to a manager.
• Present vehicle features and ownership benefits engagingly.
• Deliver personalized vehicle walkthroughs and explain basics to customers.
• Assist with FordPass setup and vehicle technology.
• Support high customer satisfaction and online reviews.
• Collaborate with sales and service teams to ensure seamless ownership experience.
• Maintain a welcoming, organized showroom environment.

Skills

Communication

Interpersonal skills

Professionalism

Multitasking

Tech-savviness

Tools

FordPass

Tablet

Smartphone

Job description

Auto Park Ford in Sturgis, Michigan is seeking a Customer Experience Specialist to be the face of the dealership and deliver an exceptional guest experience from entry to exit.

This role is not a sales position; you will guide customers, present vehicle features, and ensure a world-class presentation that leaves guests confident and excited about their purchase. Automotive experience is not required, and hospitality backgrounds are welcome.