GU Marketing Leader: Key Customer Strategy & Insights

Exelixis Inc; Alameda (CA); On-site; USD 195,000 - 278,000; Full time

Benefits offered by this job

401k plan

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

Flexible spending accounts

Annual bonus program

Sales incentive plan

Stock purchase program

Job summary

Exelixis Inc is seeking an Associate Director, GU Marketing - Key Customer Strategy to drive brand strategy, engage key customers, and coordinate advisory boards. You will lead cross‑functional teams, manage budgets, and develop peer‑to‑peer educational resources for field teams.

The role emphasizes collaboration with Field Based Marketing, Sales and Access teams, and requires strong analytical and presentation skills, with oncology experience preferred.

Qualifications

• Master’s degree or BS/BA with extensive relevant experience.
• Experience in product marketing, field sales, or market research in the pharmaceutical or biotech industries.
• Experience interacting with key opinion leaders and other account stakeholders.
• Oncology experience preferred; management consulting a plus.

Responsibilities

• Prioritize key customer strategy resources to maximize strategic impact.
• Partner with Field Based Marketing, Sales and Access teams on insights and regional initiatives.
• Collaborate with congress engagement teams to gather insights and assess strategic implications for the brand.
• Lead advisory boards, develop content, and manage budget and compliance.
• Prepare and present advisory board outputs to Commercial and Medical Leadership.
• Develop peer-to-peer speaker bureau content aligned with brand strategy.
• Monitor competitor activity and market intelligence to inform decisions.
• Track brand performance and report to senior leadership.

Skills

Strategic planning

Stakeholder collaboration

Insights gathering

Advisory boards

Budget management

Vendor management

Presentation skills

Regulatory knowledge

Cross-functional teamwork

Market intelligence

Education

Master’s degree in related discipline

BS/BA in related discipline

Job description

Exelixis Inc is seeking an Associate Director, GU Marketing - Key Customer Strategy to drive brand strategy, engage key customers, and coordinate advisory boards. You will lead cross‑functional teams, manage budgets, and develop peer‑to‑peer educational resources for field teams.

The role emphasizes collaboration with Field Based Marketing, Sales and Access teams, and requires strong analytical and presentation skills, with oncology experience preferred.