Associate Director, GU Key Customer Strategy Marketing

Exelixis Inc; Alameda (CA); On-site; USD 195,000 - 278,000; Full time

Benefits offered by this job

401k plan

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

Flexible spending accounts

Annual bonus program

Sales incentive plan

Stock purchase program

Job summary

Exelixis Inc is seeking an Associate Director, GU Marketing - Key Customer Strategy to drive brand strategy, engage key customers, and coordinate advisory boards. You will lead cross‑functional teams, manage budgets, and develop peer‑to‑peer educational resources for field teams.

The role emphasizes collaboration with Field Based Marketing, Sales and Access teams, and requires strong analytical and presentation skills, with oncology experience preferred.

Qualifications

• Master’s degree or BS/BA with extensive relevant experience.
• Experience in product marketing, field sales, or market research in the pharmaceutical or biotech industries.
• Experience interacting with key opinion leaders and other account stakeholders.
• Oncology experience preferred; management consulting a plus.

Responsibilities

• Prioritize key customer strategy resources to maximize strategic impact.
• Partner with Field Based Marketing, Sales and Access teams on insights and regional initiatives.
• Collaborate with congress engagement teams to gather insights and assess strategic implications for the brand.
• Lead advisory boards, develop content, and manage budget and compliance.
• Prepare and present advisory board outputs to Commercial and Medical Leadership.
• Develop peer-to-peer speaker bureau content aligned with brand strategy.
• Monitor competitor activity and market intelligence to inform decisions.
• Track brand performance and report to senior leadership.

Skills

Strategic planning

Stakeholder collaboration

Insights gathering

Advisory boards

Budget management

Vendor management

Presentation skills

Regulatory knowledge

Cross-functional teamwork

Market intelligence

Education

Master’s degree in related discipline

BS/BA in related discipline

Job description

SUMMARY/JOB PURPOSE

The Associate Director, GU Marketing - Key Customer Strategy is responsible for supporting brand strategy development and execution. This role will be directly linked to Marketing Strategy, and responsibilities span key customer engagement, insights collection, strategic planning, and development of peer-to-peer education resources to support field teams. The Associate Director, GU Marketing - Key Customer Strategy will work collaboratively with key stakeholders to ensure brand objectives are met.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Key Customer Strategy & Advisory Boards: Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making.
• Partner with Field Based Marketing, Sales and Access teams on thought leader engagement identification, segmentation, insights gathering, regional strategic initiatives and development of tailored strategies for priority accounts and institutions.
• Partner with Field Based Marketing team on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand.
• Effectively lead core teams to plan, develop strategic objectives, create discussion content, and execute advisory boards for various key customer audiences.
• Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance.
• Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership.
• Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of GU advisory board plan and scope.
• Effectively lead development of all peer to peer speaker bureau content to ensure alignment with brand strategy.
• Market Intelligence: Support Strategy Senior Marketing Director with: Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process, and continually capture insights from various activities to inform strategy and execution Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice. Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization Partner with promo team to continuously monitor and analyze competitor promotional activities, messaging, and customer engagement tactics to identify trends, anticipate competitive threats, and inform strategic and tactical decision‑making across the GU portfolio Partner with Market Planning team to identify insights gaps, define research objectives, and pull through insights into brand strategy Present commercial implications of key events to field organization and other relevant stakeholders
• Performance Tracking & Reporting: Support Strategy Senior Marketing Director with: Track marketing key performance indicators to ensure brand objectives and goals are being met Present brand performance across the organization including to senior leadership Performs other duties as assigned Complies with all policies and standards

SUPERVISORY RESPONSIBILITIES

No supervisory responsibilities.

EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES

Education Master’s degree in related discipline and 9 years of relevant experience; or BS/BA degree in related discipline and 11 years of relevant experience; or Equivalent combination of education and experience.

Experience Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries Highly experienced in interacting with key opinion leaders and other account stakeholders Experience in pharmaceutical marketing and brand strategy development Oncology experience is strongly preferred Management consulting experience is a plus Knowledge, Skills and Abilities Required: Ability to effectively prioritize and delegate activities Ability to inspire and influence others without authority Talent for blending innovation with pragmatic execution Ability to network and collaborate internally and externally Ability to draw insight from market research, key opinion leaders, the sales force, and other sources to optimize strategic activities Demonstrated strategic thinking, initiative and creativity Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals Strong presentation, verbal and written communication skills Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes

TRAVEL REQUIREMENTS

30% This position required up to 30% travel.

COMPENSATION & BENEFITS

• The base pay range for this positionis $195,000 - $277,500 annually.
• In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
• Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

If you have a disability and need an accommodation in relation to the recruiting process, please email us at: [e-mail].

WORKING CONDITIONS

Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.

DISCLAIMER

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Every Exelixis employee is united in an ambitious cause: to launch innovative medicines that give patients and their families hope for the future. In this pursuit, we know our employees are our most valuable asset. After operating in the challenging biotech sector for 25 years, we have a proven track record of resiliency in the face of adversity. The success of our lead product has provided a solid commercial foundation allowing us to reinvigorate our research efforts, and grow our team in areas such as Drug Discovery, Clinical Development and Commercial. As we expand our global partnerships and further reinvest in R&D to help us discover the next breakthrough for difficult-to-treat cancers, we’re seeking to add talented, dedicated employees to power our mission. Cancer is our cause. Make it yours, too.