GTM Strategy & Process Optimization Lead — Remote

ServiceNow; San Diego (CA); On-site; USD 139,900 - 244,800; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is recruiting a Senior Manager, GTM Strategy & Process Optimization in the United States. The role focuses on linking Marketing, GBA, and Sales to convert campaigns into measurable pipeline, through end-to-end process design and data-enabled requirements.

You will own major GTM initiatives, drive cross-functional collaboration, and standardize processes with clear requirements, SLAs, and adoption strategies. Strong change management and analytical skills are essential.

Qualifications

• BA/BS in Marketing, Business, or a related field.
• 10+ years of experience in B2B Marketing functions; marketing operations and process management a plus.
• Proven track record implementing and optimizing processes in cross-functional environments — ideally connecting marketing, sales, and operations.
• Hands-on experience documenting business processes at L1–L3 using Miro, Lucidchart, or equivalent tools.
• Demonstrated experience leading cross-functional projects involving significant change management.
• Ability to translate business strategy into operational requirements.
• The ability to move fluidly from whiteboard strategy to documented business requirements.

Responsibilities

• Become an expert in ServiceNow Marketing and Sales processes and systems.
• Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.
• Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.
• Document current- and future-state processes— turning working sessions into clear, maintainable process artifacts.
• Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.
• Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.
• Partner with technical, data, and change management teams — owning the business definition and managing clean handoffs to their specialized execution via structured briefs.

Education

BA/BS in Marketing, Business, or related field

Tools

Miro

Lucidchart

Job description

ServiceNow is recruiting a Senior Manager, GTM Strategy & Process Optimization in the United States. The role focuses on linking Marketing, GBA, and Sales to convert campaigns into measurable pipeline, through end-to-end process design and data-enabled requirements.

You will own major GTM initiatives, drive cross-functional collaboration, and standardize processes with clear requirements, SLAs, and adoption strategies. Strong change management and analytical skills are essential.