GTM Strategy & Operations

Profound; New York, Northern (NY, KY); Hybrid; USD 120,000 - 200,000; Full time

Job summary

Profound is the fastest-growing AI marketing platform serving Fortune 500s and innovators alike. This GTM Strategy and Operations role builds the systems, reporting, and insights that fuel Profound’s go-to-market engine.

You will partner with Sales, Marketing, and Finance to ensure clarity, structure, and incentives that drive measurable growth. We seek 2–4 years of GTM or revenue operations experience, with strong analytical and modeling skills and hands-on CRM/reporting tool expertise

Qualifications

• 2–4 years of experience in GTM, revenue, or sales operations with analytical skills.
• Experience with CRM and reporting tools (Salesforce, HubSpot, Looker, Tableau).
• Strong understanding of pipeline analytics, compensation, and territory design.
• Analytical mindset with ability to translate data into insights for leadership.
• Collaborative and effective cross-functional communicator.

Responsibilities

• Own GTM metrics reporting to drive decision-making, including sales productivity and market analysis.
• Model sales incentives and ensure accurate, on-time commission payments.
• Lead flow prioritization and optimization.
• Perform segmentation and territory analysis for strategic accounts.
• Forecast pipeline, revenue, and productivity with leadership.
• Design dashboards and analytics frameworks for Sales and Marketing.
• Improve GTM tooling: CRM, reporting, lead routing, attribution.
• Collaborate with Finance, Product, and Marketing Ops on targets and definitions.
• Translate data into actionable insights for go-to-market strategy.

Skills

GTM analytics

Sales operations

Modeling skills

Data storytelling

Tools

Salesforce

HubSpot

Looker

Tableau

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine. You will partner closely with Sales, Marketing, and Finance to ensure our GTM teams have the clarity, structure, and incentives they need to drive growth efficiently and predictably.

What you’ll do

Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis

Model sales incentives and compensation plans and ensure reps are paid accurately and on time

Lead flow prioritization and optimization

Perform segmentation and territory analysis to drive focus on strategic accounts

Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability

Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing

Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution

Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions

Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy

Who you are

2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills

Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent

Deep understanding of sales compensation, pipeline analytics, and territory design

Highly analytical with a strong interest in digging into data to find patterns, trends, and opportunities

Comfortable translating data into insights that influence decision-making across leadership

Excellent communicator and collaborator who works cross-functionally with Sales, Marketing, and Finance

Experience supporting fast-growing, early-stage SaaS or AI companies, with exposure to SQL or advanced data visualization tools

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

Will you now or in the future require visa sponsorship to work in the United States? *