People Partner, GTM

Profound; New York (NY); On-site; USD 200,000 - 250,000; Full time

Job summary

Profound in New York City is seeking an exceptional People Partner to support our Go-to-Market organization, including Sales, Customer Success, Marketing, and GTM Operations. This high-visibility role will work with GTM leadership to build scalable people strategy, programs, and policies that enable sustainable growth.

You will serve as a trusted advisor across the full HR lifecycle—employee relations, performance management, org design, coaching, and program design—while partnering with

Qualifications

• 5+ years of HR experience, incl. 2+ years in GTM or sales/marketing.
• Strategic HRBP experience in high-growth tech/SaaS environments.
• Strong employee relations, performance management, and org design knowledge.
• Comfort with data and analytics to influence decisions.
• Excellent judgment, discretion, and relationship-building with senior leaders.
• Knowledge of NY State/NYC employment law.
• Bachelor's degree or equivalent experience.

Responsibilities

• Partner with GTM leadership to translate business priorities into people strategies.
• Act as the primary HR point of contact for GTM employees and managers and guide performance management and policy interpretation.
• Lead and support core HR cycles: reviews, compensation planning, promotions, and engagement surveys.
• Analyze GTM metrics to identify trends and recommend interventions.
• Partner with Talent Acquisition on headcount planning and hiring strategy for GTM roles.
• Support org changes, promotions, and role transitions in sales/GTM compensation structures.
• Drive change management and communication for company-wide People initiatives.
• Coach and develop frontline and senior GTM managers on leadership and people management.

Skills

HR strategy

People analytics

Stakeholder management

Communication

Discretion

Education

Bachelor's degree or equivalent experience

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

About The Role

We're looking for an exceptional People Partner to support our growing Go-to-Market organization, including Sales, Customer Success, Marketing, and GTM Operations, out of our NYC office. This is a high-visibility, cross-functional role: you'll work closely with GTM leadership to build the people strategy, programs, and policies that let the org scale sustainably, not just maintain what already exists.

You'll act as a trusted advisor and thought partner to managers and employees across the full HR lifecycle, including employee relations, performance management, org design, coaching, and program design, while partnering closely with specialist teams (Compensation, Benefits, People Ops, Legal, Talent Acquisition) so the GTM org has the support it needs.

This role suits someone who sees ambiguity as an opportunity to build rather than an obstacle, and who's energized by working shoulder to shoulder with commercial leaders in a fast-moving environment.

What You'll Do

• Partner with GTM leadership to translate business priorities into people strategies: org design, workforce planning, and talent development.
• Act as the primary HR point of contact for GTM employees and managers, providing guidance on performance management, employee relations, coaching, and policy interpretation, and conducting investigations when issues arise.
• Lead and support core HR cycles for your client group: performance reviews, compensation planning, promotion cycles, and engagement surveys.
• Analyze people data and GTM-specific metrics (attrition, ramp time, quota attainment correlation, etc.) to identify trends and recommend proactive interventions.
• Partner with Talent Acquisition on headcount planning, role scoping, and hiring strategy for GTM roles.
• Support org changes, promotions, and role transitions specific to sales/GTM compensation structures (e.g., commission plans, quota-carrying roles).
• Drive change management and communication for company-wide People initiatives within the GTM org.
• Coach and develop frontline and senior GTM managers on leadership and people management skills.

What We're Looking For

• 5+ years of HR experience, with at least 2+ years supporting a Sales, Marketing, or broader GTM/commercial client group (experience with sales compensation structures is a strong plus).
• Proven experience as an HRBP or similar strategic HR role, ideally in a high-growth, fast-paced environment (SaaS/tech background preferred).
• Strong understanding of employee relations, performance management, and organizational design principles.
• Comfort with data: able to build and interpret people analytics/dashboards and use them to influence decisions.
• Excellent judgment and discretion when handling sensitive and confidential matters.
• Strong communication and relationship-building skills; able to credibly influence senior commercial leaders.
• Working knowledge of NY State and NYC employment law.
• Bachelor's degree or equivalent experience.

Location

This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $200,000 to $250,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.