GTM Strategist: Launch & Scale New Verticals (Equity)

AirOps; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in a fast-growing startup

Benefits tailored to location

Flexible time off

Job summary

AirOps in the United States seeks a scrappy 0→1 GTM Strategist to launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. You’ll work directly with the GM of New Verticals to help reps navigate ambiguous conversations and validate what resonates in the market.

This execution-heavy IC role emphasizes customer empathy, experimentation, and turning learnings into scalable playbooks for the broader team and go-to-market success.

Qualifications

• 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.
• 0→1 builder: you thrive when there isn’t a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration.
• Customer and market learner: you can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps.
• Live-call SME: you can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined.
• Playbook builder: you can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use.
• Systems thinker: once something starts working, your instinct is to make the learning repeatable and easy for others to adopt.
• High agency: you can take direction, run with it, and drive work forward without needing constant oversight.

Responsibilities

• Turn new product ideas into clear hypotheses we can test with customers.
• Partner with sales reps to test positioning, messaging, packaging, and pricing.
• Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion.
• Identify patterns from customer conversations and share actionable feedback with Product.
• Turn successful experiments into repeatable sales motions and clear guidance for the broader team.
• Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.
• Help clarify the customer problem, shape the conversation, and test how the offering should be positioned.
• Build training, talk tracks, playbooks, and processes that help reps sell new products with confidence.
• Become a SME on new products and help reps understand how to explain and position them effectively.

Skills

GTM strategy

Product marketing

Sales enablement

Early-stage experience

Customer listening

Job description

AirOps in the United States seeks a scrappy 0→1 GTM Strategist to launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. You’ll work directly with the GM of New Verticals to help reps navigate ambiguous conversations and validate what resonates in the market.

This execution-heavy IC role emphasizes customer empathy, experimentation, and turning learnings into scalable playbooks for the broader team and go-to-market success.