GTM Strategist

Jobgether; United States; À distance; USD 110 000 - 180 000; Plein temps

Résumé du poste

Jobgether, on behalf of a partner company, seeks a GTM Strategist based in the United States. You will shape ICPs, buying signals, and messaging for client programs, blending go-to-market strategy, demand generation, ABM, and AI-powered execution.

Collaborating with GTM Engineers and Account Leads, you design campaigns, mentor AI agents, and present recommendations to clients, ensuring high quality deliverables and measurable growth.

Qualifications

• 5+ years in B2B go-to-market strategy, demand generation, or revenue marketing.
• Experience designing outbound programs and ABM strategies.
• Experience developing ICPs and buyer personas from market data and interviews.
• Ability to craft outbound messaging with timing and relevance.
• Familiarity with GTM tools such as Clay, Apollo, LinkedIn Sales Navigator.
• Experience with sales engagement platforms like Outreach or HubSpot.
• Ability to present recommendations and facilitate workshops for clients.
• Strong analytical and strategic thinking for translating data into actions.
• Ability to distinguish meaningful buying signals and build signal frameworks.

Responsabilités

• Lead ICP development for client engagements using data and stakeholder interviews.
• Design client workshops to identify buying signals and purchasing intent.
• Develop comprehensive signal libraries covering industry and deal-level indicators.
• Present strategic findings and align client teams on targeting and messaging.
• Partner with GTM Engineers to translate strategy into technical infrastructure.

Connaissances

GTM strategy

Demand generation

ABM marketing

AI tools use

Communication skills

Analytical thinking

Stakeholder interviews

Outils

Clay

Apollo

LinkedIn Sales Navigator

Outreach

HubSpot

Description du poste

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GTM Strategist based in the United States. The GTM Strategist will shape the strategic direction of client-facing Signal Intelligence programs, helping B2B organizations identify their ideal customers, recognize meaningful buying signals, and turn market insights into effective outreach strategies. This role sits at the intersection of go-to-market strategy, demand generation, account-based marketing, and AI-powered execution. Working closely with GTM Engineers and Account Leads, you will translate complex customer and market data into actionable targeting frameworks and compelling messaging strategies. You will guide campaign architecture, oversee AI-generated outputs, and continuously refine program performance. As a strategic partner to clients, you will facilitate workshops, present recommendations, and ensure every deliverable meets a high standard of quality. This is an opportunity to influence how modern revenue teams use data, signals, and AI to drive meaningful business growth.

Responsibilities

• Lead ideal customer profile (ICP) development for client engagements by analyzing closed-won data, conducting stakeholder interviews, and researching target markets to establish clear, actionable customer profiles.
• Design and facilitate client workshops focused on identifying meaningful buying signals, understanding purchasing intent, and prioritizing relevant indicators.
• Develop comprehensive signal libraries covering industry, company-level, individual, and deal-level indicators beyond traditional intent data.
• Present strategic findings and facilitate collaborative discussions with client stakeholders to align teams around targeting and messaging priorities.
• Partner with GTM Engineers to translate strategic recommendations into technical infrastructure, defining signal weighting, targeting criteria, and prioritization logic.
• Develop campaign and sequence strategies, including outreach cadence architecture, segment-specific approaches, messaging triggers, and conversation flows.
• Establish strategic direction for email, LinkedIn, and phone outreach, ensuring messaging is relevant, timely, and connected to specific buying signals.
• Create detailed account dossiers for high-priority prospects, equipping sales representatives with the insights needed to personalize outreach and maintain relevant conversations.
• Produce comprehensive strategy and launch plans that bring together ICP definitions, signal frameworks, messaging, and campaign sequences.
• Collaborate with copywriting teams to ensure messaging accurately reflects the underlying signals and provides a compelling reason for prospects to engage.
• Train and maintain client-specific AI agents by providing the appropriate context, brand voice, and strategic frameworks.
• Review and validate AI-generated content alongside GTM Engineers, ensuring accuracy, relevance, consistency, and quality.
• Monitor signal performance and identify patterns that inform improvements to targeting, messaging, and campaign sequencing.
• Document successful prompts, strategic frameworks, and signal patterns to strengthen future programs and improve delivery efficiency.

Requirements

• At least 5 years of experience in B2B go-to-market strategy, demand generation, revenue marketing, or a related field.
• Demonstrated experience designing outbound programs and account-based marketing strategies.
• Strong experience developing ICPs and buyer personas through market research, stakeholder interviews, and analysis of customer and sales data.
• Proven ability to develop, evaluate, or coach effective outbound messaging, with a strong understanding of how timing, relevance, and context influence engagement.
• Hands-on familiarity with modern GTM tools such as Clay, Apollo, and LinkedIn Sales Navigator.
• Experience using at least one major sales engagement platform, such as Outreach or HubSpot.
• Practical experience incorporating AI tools into professional workflows, including the ability to assess outputs critically and identify when human judgment is needed.
• Experience presenting strategic recommendations to clients, facilitating workshops, and addressing stakeholder questions or objections.
• Strong analytical and strategic thinking skills, with the ability to turn complex data and research into clear, actionable direction.
• Ability to distinguish meaningful buying signals from irrelevant information and build reliable signal frameworks.
• Excellent communication, presentation, facilitation, and messaging skills.
• High standards of quality ownership, attention to detail, and accountability for deliverables.
• Collaborative mindset and ability to work effectively with technical partners, including GTM Engineers and developers.
• Agency or multi-client experience is preferred, particularly the ability to manage multiple engagements while maintaining consistent quality and delivery standards.

Benefits

• The position is full-time and remote within the specified location.
• The role offers the opportunity to work at the intersection of B2B growth strategy, Signal Intelligence, and AI-powered go-to-market execution.
• Close collaboration with GTM Engineers, Account Leads, and client stakeholders.
• Direct involvement in shaping strategic programs and influencing client growth initiatives.
• Compensation, healthcare coverage, paid time off, and additional benefits were not specified in the provided job description.