GTM Program Manager – AI Solutions

Hewlett Packard Enterprise; Spring, Northern (TX, KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Paid holidays

Paid vacation and sick leave

Job summary

Hewlett Packard Enterprise is seeking a GTM Program Manager for AI Solutions within ACS to guide go-to-market strategy, translate executive direction into actionable plans, and coordinate cross-functional teams across marketing, sales, and category. You will focus on pipeline growth, launch readiness, and campaign delivery.

The role requires a Bachelor's in Marketing or related field and 5–10 years in GTM or marketing in enterprise tech, with AI experience preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–10 years of GTM, marketing, or business operations experience.
• Enterprise technology, AI, or advanced compute experience preferred.
• Experience in cross-functional, fast-paced environments.

Responsibilities

• Support development of GTM plans aligned with AI priorities and translate strategy into execution plans.
• Drive day-to-day coordination across Marketing, Sales, Category, and Operations.
• Define customer segments, personas, and value propositions by segment.
• Assist in execution of integrated marketing campaigns and enablement content.
• Track GTM KPIs, campaign ROI, and support budget tracking and vendor engagement.

Skills

GTM strategy

Segmentation

Campaign execution

Cross-functional collaboration

Project management

CRM platforms

Marketing analytics

Stakeholder management

Data-driven decisions

Communication

Education

Bachelor's degree in Marketing/Business/related field

Tools

Salesforce

Marketing analytics tools

Job description

GTM Program Manager - AI Solutions**Description -**Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.**Key Responsibilities****1. GTM Strategy Support & Execution*** Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).* Translate strategic direction into actionable execution plans across segments and use cases.* Contribute to market analysis, competitive positioning, and opportunity sizing.**2. Cross-Functional Coordination*** Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).* Coordinate launch readiness activities including content, enablement, and campaign deployment.* Ensure alignment across stakeholders and track key deliverables and timelines.**3. Customer & Segment Insights*** Support definition of customer segments, personas, and targeted use cases.* Help develop and refine value propositions and messaging by segment.* Contribute to customer journey mapping and experience improvements.**4. Marketing & Demand Generation*** Assist in execution of integrated marketing campaigns (digital, events, content).* Ensure alignment between marketing activities and pipeline generation goals.* Support sales enablement through development of content and tools.**5. Performance Tracking & Operations*** Track GTM KPIs including pipeline, campaign performance, and ROI metrics.* Contribute to reporting, dashboards, and post-campaign analysis.* Support budget tracking, PO management, and operational processes (CRM/MRM tools).**6. External & Partner Engagement*** Support engagement with partners, agencies, and vendors to execute GTM initiatives.* Participate in customer/partner-facing activities as needed.**Experience & Qualifications*** Bachelor's degree in Marketing, Business, or related field.* 5-10 years of experience in GTM, marketing, or business operations roles.* Experience in enterprise technology, AI, or advanced compute preferred.* Experience working in cross-functional, fast-paced environments.**Skills & Capabilities****Business & GTM*** Strong understanding of GTM models, segmentation, and campaign execution.* Ability to translate strategy into actionable plans.* Familiarity with enterprise sales environments and partner ecosystems.**Execution & Operations*** Strong project management and organizational skills.* Experience with CRM/MRM tools and marketing analytics.* Detail-oriented with strong follow-through.**Collaboration & Communication*** Strong interpersonal and stakeholder management skills.* Ability to influence without direct authority.* Clear written and verbal communication.**Analytical & Problem-Solving*** Data-driven mindset with ability to analyze performance and recommend improvements.* Ability to operate in ambiguous, fast-evolving environments.**Compensation and Benefits**The pay range for this role is $110,300.00 - $159,950.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including:* Health insurance* Dental insurance* Vision insurance* Long term/short term disability insurance* Employee assistance program* Flexible spending account* Life insurance* Generous time off policies, including;* 4-12 weeks fully paid parental leave based on tenure* 11 paid holidays* Additional flexible paid vacation and sick leave)The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.**Job -**Marketing**Schedule -**Full time**Shift -**No shift premium (United States of America)**Travel -**25%**Relocation -**No**Equal Opportunity Employer (EEO) -**HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. 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