GTM Program Manager – AI Solutions

HP; Spring (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

11 paid holidays

Paid vacation and sick leave

Job summary

HP is seeking a Marketing professional to support the development and execution of GTM strategies for AI solutions within ACS. You will act as a subject matter expert driving pipeline growth, enabling launch and campaign delivery, and coordinating across Marketing, Sales, and Category teams.

You will translate strategic direction into actionable plans, analyze market opportunities, and support campaigns, content, and enablement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–10 years of experience in GTM, marketing, or business operations roles.
• Experience in enterprise technology, AI, or advanced compute preferred.
• Experience working in cross-functional, fast-paced environments.

Responsibilities

• GTM Strategy Support & Execution.
• Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).
• Translate strategic direction into actionable execution plans across segments and use cases.
• Contribute to market analysis, competitive positioning, and opportunity sizing.
• Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).
• Coordinate launch readiness activities including content, enablement, and campaign deployment.

Skills

GTM strategy

Cross-functional collaboration

Marketing analytics

CRM/MRM tools

Project management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM/MRM tools

Marketing analytics software

Job description

Description

Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.

Key Responsibilities

• GTM Strategy Support & Execution
• Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).
• Translate strategic direction into actionable execution plans across segments and use cases.
• Contribute to market analysis, competitive positioning, and opportunity sizing.
• Cross-Functional Coordination
• Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).
• Coordinate launch readiness activities including content, enablement, and campaign deployment.
• Ensure alignment across stakeholders and track key deliverables and timelines.
• Customer & Segment Insights
• Support definition of customer segments, personas, and targeted use cases.
• Help develop and refine value propositions and messaging by segment.
• Contribute to customer journey mapping and experience improvements.
• Marketing & Demand Generation
• Assist in execution of integrated marketing campaigns (digital, events, content).
• Ensure alignment between marketing activities and pipeline generation goals.
• Support sales enablement through development of content and tools.
• Performance Tracking & Operations
• Track GTM KPIs including pipeline, campaign performance, and ROI metrics.
• Contribute to reporting, dashboards, and post-campaign analysis.
• Support budget tracking, PO management, and operational processes (CRM/MRM tools).
• External & Partner Engagement
• Support engagement with partners, agencies, and vendors to execute GTM initiatives.
• Participate in customer/partner-facing activities as needed.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–10 years of experience in GTM, marketing, or business operations roles.
• Experience in enterprise technology, AI, or advanced compute preferred.
• Experience working in cross-functional, fast-paced environments.

Skills & Capabilities

Business & GTM

• Strong understanding of GTM models, segmentation, and campaign execution.
• Ability to translate strategy into actionable plans.
• Familiarity with enterprise sales environments and partner ecosystems.

Execution & Operations

• Strong project management and organizational skills.
• Experience with CRM/MRM tools and marketing analytics.
• Detail-oriented with strong follow-through.

Collaboration & Communication

• Strong interpersonal and stakeholder management skills.
• Ability to influence without direct authority.
• Clear written and verbal communication.

Analytical & Problem-Solving

• Data-driven mindset with ability to analyze performance and recommend improvements.
• Ability to operate in ambiguous, fast-evolving environments.

Compensation And Benefits

The pay range for this role is $110,300.00 - $159,950.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance programFlexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leaveUS benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

25%

Relocation

No

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"