GTM Program Manager - AI Solutions

HP; Spring (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Time off & holidays

Job summary

HP is seeking a GTM Program Manager for AI Solutions to lead and execute go-to-market plans across marketing, sales, and category teams. The role focuses on pipeline growth, campaign delivery, and effective launch execution in a fast-paced environment.

The ideal candidate has 5-10 years in GTM or marketing roles, with enterprise tech/AI experience and strong cross-functional collaboration skills. This position is based in the United States with standard full-time hours.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-10 years of experience in GTM, marketing, or business operations roles.
• Experience in enterprise technology, AI, or advanced compute preferred.
• Experience working in cross-functional, fast-paced environments.

Responsibilities

• GTM Strategy Support & Execution and translating strategy into actionable plans.
• Coordinate cross-functional launches with content, enablement, and campaigns.
• Define customer segments, personas, and targeted use cases.
• Support marketing and demand generation to drive pipeline growth.
• Track KPIs, dashboards, and post-campaign analyses.
• Engage with partners, agencies, and vendors to drive GTM initiatives.

Skills

GTM knowledge

Cross-functional collaboration

Project management

Stakeholder management

Data-driven decision making

Marketing analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM/MRM tools

Job description

GTM Program Manager - AI Solutions

Description - Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.

Key Responsibilities

• GTM Strategy Support & Execution

  Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).

  Translate strategic direction into actionable execution plans across segments and use cases.

  Contribute to market analysis, competitive positioning, and opportunity sizing.

• Cross-Functional Coordination

  Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).

  Coordinate launch readiness activities including content, enablement, and campaign deployment.

  Ensure alignment across stakeholders and track key deliverables and timelines.

• Customer & Segment Insights

  Support definition of customer segments, personas, and targeted use cases.

  Help develop and refine value propositions and messaging by segment.

  Contribute to customer journey mapping and experience improvements.

• Marketing & Demand Generation

  Assist in execution of integrated marketing campaigns (digital, events, content).

  Ensure alignment between marketing activities and pipeline generation goals.

  Support sales enablement through development of content and tools.

• Performance Tracking & Operations

  Track GTM KPIs including pipeline, campaign performance, and ROI metrics.

  Contribute to reporting, dashboards, and post-campaign analysis.

  Support budget tracking, PO management, and operational processes (CRM/MRM tools).

• External & Partner Engagement

  Support engagement with partners, agencies, and vendors to execute GTM initiatives.

  Participate in customer/partner-facing activities as needed.

Experience & Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-10 years of experience in GTM, marketing, or business operations roles.
• Experience in enterprise technology, AI, or advanced compute preferred.
• Experience working in cross-functional, fast-paced environments.

Skills & Capabilities

Business & GTM

• Strong understanding of GTM models, segmentation, and campaign execution.
• Ability to translate strategy into actionable plans.
• Familiarity with enterprise sales environments and partner ecosystems.

Execution & Operations

• Strong project management and organizational skills.
• Experience with CRM/MRM tools and marketing analytics.
• Detail-oriented with strong follow-through.

Collaboration & Communication

• Strong interpersonal and stakeholder management skills.
• Ability to influence without direct authority.
• Clear written and verbal communication.

Analytical & Problem-Solving

• Data-driven mindset with ability to analyze performance and recommend improvements.
• Ability to operate in ambiguous, fast-evolving environments.

Compensation and Benefits

The pay range for this role is $110,300.00 - $159,950.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave US benefits overview )

Job

• Marketing
• Schedule - Full time
• Shift - No shift premium (United States of America)
• Travel - 25%
• Relocation - No
• No Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.