GTM & Product Launch Specialist

GIGABYTE USA; California; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

Paid Holidays

Paid Vacation Days

Paid Time Off / Sick Days

Job summary

GIGABYTE USA is seeking a Product Marketing Specialist to help streamline processes, optimize campaigns, and support marketing strategies across North America. You will collaborate with product marketing, PM, e-commerce, and creative teams to develop go-to-market plans and launch timelines for GIGABYTE products.

The ideal candidate brings hands-on e-commerce content creation and solid PC hardware knowledge to support fast-paced product launches and commercialization efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• 1–3 years of experience in product marketing, GTM, e-commerce, or related field.
• Hands-on experience supporting product launches or managing e-commerce content and SKU setup.

Responsibilities

• Support end-to-end GTM planning and execution for PC gaming products.
• Coordinate with PM teams to gather product updates, specs, and timelines.
• Develop and manage launch schedules, campaigns, and cross-functional deliverables.
• Execute marketing campaigns with internal teams.
• Own and create e-commerce SKU setup assets including titles, bullets, A+ content, imagery.
• Ensure accuracy and consistency of product information across channels.
• Collaborate with creative teams on marketing assets.
• Track project progress and manage deadlines across multiple projects.
• Support post-launch updates and maintenance of listings.
• Analyze campaign execution and e-commerce performance.

Skills

Project management

Attention to detail

Communication skills

MS Office Suite

E-commerce knowledge

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Amazon

Best Buy

Newegg

Job description

GIGABYTE USA is seeking a Product Marketing Specialist to help streamline processes, optimize campaigns, and support marketing strategies across North America. You will collaborate with product marketing, PM, e-commerce, and creative teams to develop go-to-market plans and launch timelines for GIGABYTE products.

The ideal candidate brings hands-on e-commerce content creation and solid PC hardware knowledge to support fast-paced product launches and commercialization efforts.