Product Marketing Manager: GTM & Launch Strategy

Samsung Electronics; Plano (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Samsung Electronics America, Inc. seeks a Product Marketing Manager to lead go-to-market strategies for product launches and key retail accounts.

You will drive forecasting, P&L management, and GTM planning for online and Brick & Mortar channels, coordinating with Sales Operations and Demand Generation. The role requires strong analytical, negotiation, and presentation skills, plus experience with financial analysis.

Qualifications

• Bachelor’s degree in marketing or related field required.
• 6+ years of consumer product marketing experience preferred.
• Strong negotiation and professional presentation skills are essential.
• Experience with financial analysis and simulations is required.
• Experience with planning, organizing, and prioritizing multiple projects.

Responsibilities

• Forecast weekly unit forecasts based on channel inventory and sell‑through history.
• Lead P&L management for your product and build GTM strategy across online and brick & mortar.
• Conduct competitive analysis and adjust pricing/positioning as needed.
• Support development of relationships with national and regional accounts with regular updates.
• Coordinate new model launch plans and marketing collateral with Demand Generation.

Skills

Negotiations & presentations

Financial analysis

Microsoft Office (Excel, Word, PowerP

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office

Job description

Samsung Electronics America, Inc. seeks a Product Marketing Manager to lead go-to-market strategies for product launches and key retail accounts.

You will drive forecasting, P&L management, and GTM planning for online and Brick & Mortar channels, coordinating with Sales Operations and Demand Generation. The role requires strong analytical, negotiation, and presentation skills, plus experience with financial analysis.