GTM Lead

WindBorne Systems; Palo Alto (CA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Vision insurance

Unlimited PTO

Stock Option Plan

Office food and beverages

Job summary

WindBorne Systems in Redwood City, CA, is seeking a Growth Lead to own go-to-market for our planetary nervous system weather product. You will be the first dedicated business hire, shaping ICP positioning and the PLG motion to scale revenue.

You’ll run monetization experiments, design viral features, and partner with product and eng to drive growth from early adopters to thousands of customers.

Qualifications

• 2+ years in a 0-to-1 software startup with self-serve motion.
• Built engagement in online communities and converted traction to product usage.
• Hands-on with product analytics; familiar with HotJar/PostHog/Mixpanel; wrote SQL queries.

Responsibilities

• Drive top-of-funnel growth through cold outreach, partnerships, and experiments.
• Own customer acquisition and retention; analyze engagement metrics and gather feedback.
• Design PLG features and growth loops to scale from early adopters to many users.
• Run pricing experiments to test paywalls, trials, and willingness-to-pay.
• Collaborate with product and engineering as an early GTM hire.

Skills

Startup experience

Product analytics

Pricing experiments

PLG mindset

SQL queries

Tools

HotJar

PostHog

Mixpanel

Job description

WindBorne is supercharging weather forecasts with a unique proprietary data source: a global constellation of next-generation smart weather balloons targeting the most critical atmospheric data. We design, manufacture, and operate our own balloons, using the data they collect to generate hyper-accurate forecasts and otherwise unattainable weather intelligence. Together, we call this our Planetary Nervous System.

WindBorne's Product Team is tasked with delivering the value of our Planetary Nervous System to humanity. We combine technology capabilities from all layers of the company to build critical tools that help humanity mitigate the most destructive effects of climate change.

We're hiring a Growth Lead to own go-to-market execution for our flagship agentic weather product, as we push toward product-market fit and rapid scaling. You'll be the first dedicated business hire on this product, responsible for turning early beachhead traction into a flywheel of growth – from sharpening ICP positioning to building the PLG motion & customer acquisition mechanisms that scale us from early adopters to thousands of satisfied customers.

In this role, you will also have the unique opportunity to learn how the world really works. Weather deeply impacts a multitude of critical industries, and an even wider range of professions. You will be on the front lines of customer discovery, peeling back the layers of modern society & global infrastructure to identify hidden hair-on-fire problems and scope opportunities for WindBorne.

What you'll do

• Drive top-of-funnel growth: cold outreach, design-partner recruiting, and viral experimentation
• Own customer acquisition and retention – get hands-on with engagement analytics and talk directly to customers to evaluate satisfaction
• Design viral features and implement product-led-growth loops
• Run monetization experiments to prove out pricing models and willingness-to-pay
• Partner closely with product and eng as one of our first GTM hires

What we're looking for

• 2+ years in a 0-to-1 software startup, ideally owning a self-serve or bottoms-up customer acquisition motion end-to-end (internship experience counts). Bonus if you've also worked on a product after it achieved PMF and can describe what changed.
• You've grown something inside a community, not just around it. You've built engagement in an online forum, industry organization, email list, or subreddit and converted this traction into product engagement.
• Hands-on with product analytics – you're familiar with tools like HotJar/PostHog/Mixpanel, and have written SQL queries yourself instead of requesting an engineer-built dashboard.
• You enjoy shipping things: landing pages, email campaigns, referral mechanics, scrappy prototypes. Bonus if you've built with LLM APIs.
• Experience running pricing experiments – A/B testing things like trial length, paywall placement, usage vs. subscription, willingness-to-pay research. Bonus if you've sold to owner-operators or micro-businesses where the buyer is the operator.
• Comfortable with cold, unglamorous recruiting: social media DMs, outbound emails, cold-calling, door-to-door prospecting.
• A hands-on executor who thinks big – you’re interested in building a business, not just a product, and potentially see this role as a step towards founding your own company someday.
• Deep passion for climate, and genuine curiosity about the weather.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance
• Unlimited PTO
• Stock Option Plan
• Office food and beverages

Salary

$110-$150k**. We are considering a range of backgrounds and experience levels for this position and will adjust our offers to be competitive with market rates.

Location

1600 Bridge Pwky, Redwood City, CA. In person required (3 days per week)