GTM Launch Architect

United States Digital Space LLC; New York (NY); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical plans

Fertility and adoption benefits

Education reimbursement

Flexible paid time off

12 weeks parental leave

Job summary

United States Digital Space LLC is seeking a Marketing Programs Manager to own the end‑to‑end GTM launch process, from identifying upcoming product releases to coordinating execution and post‑launch follow‑through.

This hybrid role is based in New York, NY, working from the office 3 days a week and reporting to the Marketing Strategy & Operations Manager. You will connect PMM, Product, Growth, and channel teams to ensure launches land with clarity, coordination, and momentum.

Qualifications

• 4+ years of experience in program management, marketing operations, GTM coordination, or a closely related role.
• Proven track record of owning complex, cross‑functional launches from planning through post‑launch.
• Exceptional organizational skills with the ability to manage multiple launches and workstreams simultaneously.
• Strong communication skills — you write a clear brief, run a tight meeting, and follow up.
• Bias for action: you see what needs to happen and make it happen, even in ambiguous situations.
• Experience building or improving processes and playbooks, not just executing within existing ones.
• Comfortable navigating cross‑functional teams and building trust quickly across PMM, Product, and Growth functions.
• Familiarity with the GTM ecosystem: product marketing, paid media, SEO/AEO, analytics, customer operations, and creative.
• Familiarity with AI tools like Claude, ChatGPT, or similar — ability to leverage AI to work smarter and move with speed.
• SaaS or consumer technology experience is a plus.

Responsibilities

• Own the full GTM launch lifecycle — from identifying upcoming product releases through go-live execution and post‑launch coordination.
• Partner closely with GTM leads to translate strategy into action.
• Build and maintain launch workback schedules with cross‑functional dependencies identified and tracked in advance.
• Lead launch kickoffs and recurring syncs across PMM, Product, Channel teams, Analytics, and Creative — owning the agenda and decisions.
• Serve as the central point of contact for launch status, surface risks and blockers, and drive resolution to protect timelines.
• Coordinate post‑launch activities including performance readouts, internal communications, and issue escalation.
• Build and iterate cross‑functional GTM playbooks and templates to accelerate future launches.
• Identify gaps in the current launch process and drive improvements in scoping, planning, and execution.

Skills

Program management

Marketing operations

GTM coordination

Cross-functional collaboration

Communication

Bias for action

Process improvement

AI tooling awareness

Asana

Airtable

Notion

Google Workspace

Claude/ChatGPT familiarity

SaaS/tech familiarity

Tools

Asana

Airtable

Notion

Google Suite

Claude/ChatGPT

Job description

United States Digital Space LLC is seeking a Marketing Programs Manager to own the end‑to‑end GTM launch process, from identifying upcoming product releases to coordinating execution and post‑launch follow‑through.

This hybrid role is based in New York, NY, working from the office 3 days a week and reporting to the Marketing Strategy & Operations Manager. You will connect PMM, Product, Growth, and channel teams to ensure launches land with clarity, coordination, and momentum.