GTM Engineer: Marketing Automation & Analytics

Trayo AI; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Trayo AI is seeking a GTM Engineer to lead digital marketing initiatives and demand generation. You will build and optimize multichannel campaigns, analyze performance with Google Analytics and SQL, and collaborate across sales, product, and operations to align segmentation and growth strategies.

The role emphasizes data-driven decisions, marketing automation, and CRM integration to accelerate lead conversion and ROI in a fast-paced tech environment.

Qualifications

• Experience managing email campaigns and email automation.
• Proficiency in data analytics using Google Analytics and SQL.
• Understanding of web analytics reporting practices.
• Experience in B2B demand generation is highly desirable.
• Excellent cross‑functional collaboration with sales, product, and operations.
• Strong knowledge of lead segmentation and product market segmentation.

Responsibilities

• Develop, implement, and optimize multichannel marketing campaigns across email, web, and social platforms.
• Manage email campaigns from setup to execution, including segmentation and personalization.
• Utilize data analytics tools to monitor performance, generate insights, and refine strategies.
• Collaborate with sales and product teams to align marketing with segmentation and demand goals.
• Implement and maintain marketing automation to streamline lead nurturing workflows.
• Conduct web analytics reporting to evaluate campaign effectiveness and attribution.
• Support CRM integration to ensure seamless data flow between marketing and sales pipelines.

Skills

Marketing automation

Data analytics

Cross-functional collaboration

Lead scoring

Demand generation

Tools

Marketo

Eloqua

HubSpot

Pardot

Salesforce Marketing Cloud

Google Analytics

SQL

Job description

Trayo AI is seeking a GTM Engineer to lead digital marketing initiatives and demand generation. You will build and optimize multichannel campaigns, analyze performance with Google Analytics and SQL, and collaborate across sales, product, and operations to align segmentation and growth strategies.

The role emphasizes data-driven decisions, marketing automation, and CRM integration to accelerate lead conversion and ROI in a fast-paced tech environment.