GTM engineer

Trayo AI; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Trayo AI is seeking a GTM Engineer to lead digital marketing initiatives and demand generation. You will build and optimize multichannel campaigns, analyze performance with Google Analytics and SQL, and collaborate across sales, product, and operations to align segmentation and growth strategies.

The role emphasizes data-driven decisions, marketing automation, and CRM integration to accelerate lead conversion and ROI in a fast-paced tech environment.

Qualifications

• Experience managing email campaigns and email automation.
• Proficiency in data analytics using Google Analytics and SQL.
• Understanding of web analytics reporting practices.
• Experience in B2B demand generation is highly desirable.
• Excellent cross‑functional collaboration with sales, product, and operations.
• Strong knowledge of lead segmentation and product market segmentation.

Responsibilities

• Develop, implement, and optimize multichannel marketing campaigns across email, web, and social platforms.
• Manage email campaigns from setup to execution, including segmentation and personalization.
• Utilize data analytics tools to monitor performance, generate insights, and refine strategies.
• Collaborate with sales and product teams to align marketing with segmentation and demand goals.
• Implement and maintain marketing automation to streamline lead nurturing workflows.
• Conduct web analytics reporting to evaluate campaign effectiveness and attribution.
• Support CRM integration to ensure seamless data flow between marketing and sales pipelines.

Skills

Marketing automation

Data analytics

Cross-functional collaboration

Lead scoring

Demand generation

Tools

Marketo

Eloqua

HubSpot

Pardot

Salesforce Marketing Cloud

Google Analytics

SQL

Job description

We are seeking a dynamic and technically skilled GTM (Go-To-Market) Engineer to drive the success of our digital marketing initiatives and demand generation strategies. In this role, you will leverage your expertise in marketing automation, data analytics, and cross-functional collaboration to optimize lead generation efforts, enhance campaign performance, and support product market segmentation. Your technical proficiency in marketing tools and platforms will be instrumental in executing multichannel marketing campaigns that accelerate growth and maximize ROI. Join us to be at the forefront of innovative digital marketing solutions that propel our business forward!

Responsibilities

• Develop, implement, and optimize multichannel marketing campaigns across email, web, and social platforms using tools like Marketo, Eloqua, HubSpot, Pardot, and Salesforce Marketing Cloud.
• Manage email marketing campaigns from set‑up to execution, including segmentation, automation, personalization, and performance tracking.
• Utilize data analytics tools such as Google Analytics, SQL, and other data analysis platforms to monitor digital marketing performance, generate insights, and refine strategies for better results.
• Collaborate with sales and product teams to align marketing efforts with product market segmentation and demand generation goals.
• Implement and maintain marketing automation tools to streamline lead nurturing workflows and improve lead scoring accuracy.
• Conduct web analytics reporting to evaluate campaign effectiveness, attribution modeling, and overall digital marketing impact.
• Support the integration of CRM systems like Salesforce to ensure seamless data flow between marketing activities and sales pipelines.

Qualifications

• Demonstrated ability in managing email campaign management and email automation processes.
• Proficiency with data analytics tools including Google Analytics, SQL for data extraction and analysis.
• Knowledge of digital marketing performance monitoring techniques and web analytics reporting practices.
• Experience in demand generation marketing within a B2B environment is highly desirable.
• Excellent cross‑functional collaboration skills to work effectively across teams including sales, product management, and operations.
• Strong understanding of lead segmentation strategies and product market segmentation principles.

Join us as a GTM Engineer to shape innovative digital marketing strategies that drive growth. Your expertise will empower our team to deliver impactful campaigns while advancing your career in a fast‑paced, technology‑driven environment.