GTM Campaign Lead — Legal & Procurement, Equity

Icehouseventures; San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Ivo is seeking a vertical marketing lead to own campaign strategy for legal and procurement buyers, building programs from concept to execution and driving pipeline in these segments.

You'll collaborate with sales and SDRs on messaging, sequencing, and follow-up, and create content tailored to how legal ops and procurement teams think. This role thrives on hands-on execution in a startup environment.

Qualifications

• Clear thinking and precise writing.
• Reliable at finishing tasks from idea to execution.
• Curious about how legal and procurement buyers work.

Responsibilities

• Own campaign and program strategy from concept through execution and reporting.
• Run multi-channel programs across paid, email, and outbound messaging.
• Partner with sales and SDRs on messaging, sequencing, and follow-up.
• Build vertical-specific content for legal ops and procurement teams.
• Track performance, cut underperforming areas, raise the bar on activities.

Skills

Clear thinker

Execution-focused

Buyer curiosity

Job description

Ivo is seeking a vertical marketing lead to own campaign strategy for legal and procurement buyers, building programs from concept to execution and driving pipeline in these segments.

You'll collaborate with sales and SDRs on messaging, sequencing, and follow-up, and create content tailored to how legal ops and procurement teams think. This role thrives on hands-on execution in a startup environment.