GTM Automation Architect

Basware; Charlotte (NC); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Basware benefits

Job summary

Basware is seeking a GTM Engineer to own automations and integrations across the marketing and RevOps stack in a global B2B SaaS context. You will partner with Marketing Operations, Growth Marketing, Sales, and IT to translate GTM strategy into scalable systems and reliable data flows.

Role is hands-on with senior ownership, focusing on AI-assisted workflows, ABM personalization, and governance. Expect collaboration across regions, data quality, and measurable impact on pipeline and campaign

Qualifications

• 6–8+ years of ownership of complex GTM systems and cross-functional delivery.
• Hands-on experience building automations and integrations across marketing/RevOps stacks.
• Experience designing AI-assisted workflows or agents in business contexts.
• Ability to orchestrate AI agents across multi-tool stacks.
• Experience with content and campaign automation workflows from brief to first draft.

Responsibilities

• Design, build, and maintain automations across the marketing and sales stack.
• Create AI-assisted campaigns end-to-end, from brief to first draft assets.
• Design ABM personalization workflows at scale using data signals.
• Enrich Asana project and database structures for accuracy and visibility.
• Ensure clean data flow into analytics and reporting tools.
• Governance, experimentation, and iteration with AI review processes.

Skills

GTM systems ownership

Cross-functional roadmap

Executive stakeholder management

Automation & integrations

Salesforce

HubSpot

Asana

Clay

AI-assisted workflows

MCP connectors

Content & campaign automation

Lead routing & scoring

B2B SaaS GTM

Tools

Salesforce

HubSpot

Asana

Clay

Copilot Studio

Claude Enterprise

Job description

Basware is seeking a GTM Engineer to own automations and integrations across the marketing and RevOps stack in a global B2B SaaS context. You will partner with Marketing Operations, Growth Marketing, Sales, and IT to translate GTM strategy into scalable systems and reliable data flows.

Role is hands-on with senior ownership, focusing on AI-assisted workflows, ABM personalization, and governance. Expect collaboration across regions, data quality, and measurable impact on pipeline and campaign