Growth Strategist U.S.

Personalized Beauty Discovery, Inc.; Santa Monica (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

An innovative company seeks a Growth Strategist to join their dynamic Growth Team. In this exciting role, you will lead paid SEM acquisition campaigns, driving user growth through strategic planning and creative optimization. Your analytical mindset will help you evaluate campaign performance and identify new opportunities for expansion. This position offers the flexibility of remote work, allowing you to thrive while contributing to a vibrant team culture. If you're passionate about beauty and eager to make a significant impact, this is the perfect opportunity for you to shine!

Benefits

Competitive salary & equity grants

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free BoxyCharm subscription

Qualifications

• 2+ years of experience in user acquisition via paid SEM channels.
• Proficient in managing Google Ads and Google Merchant Center.

Responsibilities

• Lead paid SEM campaigns from conception to optimization.
• Monitor and report on campaign performance against KPIs.

Skills

User Acquisition

Paid SEM Campaigns

Google Ads

Analytical Skills

Problem-Solving Skills

Communication Skills

Education

Bachelor's Degree

Tools

Google Merchant Center

Excel

SQL

Tableau

Google Ads Editor

Job description

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

JOB DESCRIPTION

About the Role:

IPSY is looking for a motivated individual to take part in our Growth Team as a Growth Strategist, User Acquisition. You will lead paid SEM acquisition campaigns including strategic planning, campaign creation, and optimization. Are you a strong creative thinker with an analytical mindset? Do you want to help us grow our member base? If so, we want to hear from you.

This position reports to the Senior Manager, User Acquisition and is can be fully remote from one of the U.S. states where IPSY hires (see application for a list). Preference will be given to candidates in PST time zone / locations.

What You’ll Be Doing:

• Build out paid SEM campaigns, from conception to creation to optimization
• Lead ongoing creative rotation and rigorous A/B testing to improve ad performance
• Create and monitor daily/weekly/monthly reporting to evaluate campaign performance against KPIs
• Lead paid SEM advertising spend and forecast spend projections
• Help develop, implement, and test new creative concepts
• Identify, test, and expand opportunities with partners and channels

What We Are Looking For:

• 2+ years of demonstrated success in driving user acquisition via paid SEM channels
• Skilled at hands-on management of Google ads and Google Merchant Center; experience with Bing & Apple ads is a plus
• Intermediate to advanced proficiency in Excel
• Experienced in, and familiar with, onboarding, testing, and evaluating new ad platforms/networks
• High attention to detail, excellent problem-solving skills, and an analytic mindset
• Can handle large datasets and perform quantitative analysis
• Energetic self-starter with the ability to work independently
• Excellent communication skills – both written and spoken
• Experience with SQL & Tableau is a big plus
• Experience using Google Ads Editor or 3rd Party API technology

What We Offer:

• Competitive salary & equity grants
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$70,000 - $95,000 USD