Growth Strategist: Data-Driven Performance Marketing Lead

Digital United; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision, 401k match

Annual performance bonus eligibility

Ongoing training opportunities

Remote work options

Job summary

Primacy is seeking a Growth Strategist to join our Performance Marketing team. You’ll lead client workshops, translate strategy into action, and drive omnichannel playbooks with a performance-first mindset.

You’ll partner with media buyers, data analysts, and creatives to accelerate results, craft test-and-learn roadmaps, and help scale our growth offerings across multiple channels. This is a highly visible, client-facing role.

Qualifications

• 5-7 years in performance marketing and strategic planning.
• Proven track record developing and executing digital strategies across multiple channels.
• Strong understanding of Performance/Growth Marketing Operations including media/creative integration, A/B testing, and conversion rate optimization.
• Client facing experience running workshops, delivering presentations, and owning strategy deliverables.
• Fluency in martech/adtech platforms (G4, attribution tools, CRM integrations) and research tools (Pollfish, Meltwater, Semrush).
• Exceptional communication and storytelling skills: able to simplify complexity and sell big ideas.
• Entrepreneurial mindset: thrives on building new processes, packaging capabilities, and driving measurable growth.

Responsibilities

• Lead discovery workshops with client stakeholders to uncover business goals and challenges.
• Distill findings into omnichannel go-to-market playbooks that blend brand, performance, and relationship marketing.
• Conduct primary and secondary research to surface insights.
• Translate insights into testable hypotheses, informing an iterative creative process of continuous improvement.
• Architect paid media strategies across Google Ads, Meta, LinkedIn, Programmatic/CTV.
• Develop campaign frameworks, audience targeting strategies, budget allocations, and test-and-learn roadmaps.
• Diagnose campaign performance and optimize toward business KPIs (CAC, LTV, pipeline velocity).
• Lead creative testing initiatives, ensuring campaign spend directly informs creative direction.
• Bridge between Creative and Media, ensuring assets informed by insights and performance data.
• Establish feedback loops between spend, creative variants, and conversion outcomes to drive improvements.
• Define and track KPIs; collaborate on dashboards, attribution models, and reporting.
• Evangelize performance measurement frameworks across accounts.
• Package repeatable strategic offerings that expand revenue base; contribute to thought leadership.
• Mentor junior strategists and performance marketers on integrated growth principles.

Skills

Performance marketing

Strategic planning

Client workshops

Executive storytelling

Tools

Pollfish

Meltwater

Semrush

G4 attribution tools

CRM integrations

Job description

Primacy is seeking a Growth Strategist to join our Performance Marketing team. You’ll lead client workshops, translate strategy into action, and drive omnichannel playbooks with a performance-first mindset.

You’ll partner with media buyers, data analysts, and creatives to accelerate results, craft test-and-learn roadmaps, and help scale our growth offerings across multiple channels. This is a highly visible, client-facing role.