Growth Specialist

Mindful Souls BV; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Education budget

Sports card

Home office bonus

Mindletic app for self-care

Job summary

Mindful Souls is seeking a Growth Specialist to accelerate subscription growth across US, Canada, EU/UK and Australia. This fully remote role focuses on acquiring new customers, reducing churn, and increasing LTV through conversion optimisation, A/B testing, and data-driven decisions.

You will collaborate with product, marketing and sales teams in a fast-paced environment, where autonomy, creativity and results matter and where flexible schedules support remote work worldwide.

Qualifications

• 2-3 years of experience in a similar role in e-commerce.
• Strong understanding of subscription sales in a D2C company.
• Experience spotting bottlenecks and improving conversion in marketing funnels.
• Track record elevating growth with metrics like MRR, ROI, CLTV and AOV.
• Proven analytical ability to translate data into actionable insights.
• Experience in CRO, growth marketing, or performance optimisation.
• Ability to collaborate in a fast-paced, goal-oriented environment.
• Effective communication to influence cross-functional teams.

Responsibilities

• Develop and implement strategies to drive subscriber acquisition, engagement, retention, and overall revenue growth.
• Develop and execute a conversion optimisation roadmap aligned with business goals.
• Establish strategies to reduce churn and enhance customer lifetime value.
• Test and establish new offers and bundling options to maximise revenue and customer value.
• Collaborate with product, marketing, and sales teams to optimise the conversion funnel, from lead generation to customer retention.
• Conduct A/B testing to refine messaging, CTAs, landing pages, and other touchpoints.
• Implement upselling and cross-selling strategies for existing customers to increase average order value and repeat purchases.
• Coordinate with data analysts to ensure consistent tracking and reporting of key metrics.

Skills

Growth marketing

CRO & optimization

A/B testing

Analytics

Cross-functional collaboration

Job description

As a leading online store in the world of spirituality, Mindful Souls has become the go-to for all things crystals and personal growth. Our mission? To demystify the world of mindfulness, making it accessible and easy-to-understand for everyone. At the heart of our offerings is the viral Mindful Subscription Box - adored by more than 43,000 customers worldwide ! Our boxes are all about intention and care, featuring only 100% natural crystals and ethically sourced items. That’s why we're the first pick for gemstone and mindfulness lovers who value authenticity and expert curation. With a fully remote environment, our team is made up of 55 professionals spread across the world. On top of our shared passion for e-commerce projects that truly matter, we prioritize flexibility, autonomy, and creativity. We're lifelong learners, problem-solvers, and, above all, great team players.

And here's the exciting part: our team is growing! We are currently looking for a Growth Specialist.

Role overview

Our main revenue stream comes from the recurring payments. You'll be responsible for helping execute the subscription strategy to acquire new customers and retain the current subscribers. You'll ensure we have well-converting funnels through regular iterations and experiments to increase our sales and limit churn rate. Your efforts will help us achieve business targets across all markets: the US, Canada, the EU + UK, and Australia.

Responsibilities

• Develop and implement strategies to drive subscriber acquisition, engagement, retention, and overall revenue growth.
• Develop and execute a conversion optimisation roadmap aligned with business goals.
• Establish strategies to reduce churn and enhance customer lifetime value.
• Test and establish new offers and bundling options to maximise revenue and customer value.
• Collaborate with product, marketing, and sales teams to optimise the conversion funnel, from lead generation to customer retention.
• Conduct A/B testing to refine messaging, CTAs, landing pages, and other touchpoints.
• Implement upselling and cross-selling strategies for existing customers to increase average order value and repeat purchases.
• Coordinate with data analysts to ensure consistent tracking and reporting of key metrics.

Requirements Must-haves

• Minimum 2-3 years of experience in a similar role, preferably in the e-Commerce space.
• Strong understanding of subscription sales in the D2C company.
• Experience in spotting bottlenecks and improving the conversion in marketing funnels.
• Track record in implementing strategies elevating growth, especially in metrics like MRR, ROI, CLTV and AOV.
• Proven analytical skills with the ability to translate complex data into actionable insights.
• Experience in CRO, growth marketing, or performance optimisation, ideally in the subscription or e-Commerce brand.
• Demonstrated ability to work collaboratively in a fast-paced, goal-oriented environment.
• Effective communication skills with the ability to articulate ideas clearly and influence cross-functional teams.

What we will appreciate

• Documented examples of successful projects (portfolio).
• Passion for enhancing customer experiences and driving business growth.

Why Mindful Souls

• Work from Anywhere & Anytime: With a fully remote environment and flexible schedule, you can work while you travel and follow your passions.
• Find Balance: We care about your well-being and ensure an excellent work-life balance. It's about working smart, not hard.
• Freedom to Grow: Say goodbye to micromanagement and hello to the autonomy you need to reach your full potential and advance your career.
• Teamwork Matters: Our flat team structure means we communicate easily, decisions happen quickly, and your ideas are heard.
• We Celebrate Success: We're your biggest fans and want to see you succeed. That's why we provide the resources and support you need to keep learning and growing.
• Great Benefits: Enjoy perks like an education budget annually, a sports card, a home office bonus, and access to the Mindletic app for self-care.

Please note that this role requires a self-employment certificate.

Mindful Souls is an Equal Opportunity Employer. The hiring process and employment at Mindful Souls is governed based on merit, competence, and qualifications and will not be influenced in any manner by race, age, color, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.