CRM Manager

Mindly; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Therapy budget

20 days paid vacation

Unlimited sick leaves

Job summary

Mindly is seeking a CRM Manager to own and scale the CRM function across Email, Push, and In‑App messages. You will design, launch, and optimize communications, run daily performance analyses, and own audience segmentation to drive engagement and conversions.

Ideal candidates have 2+ years in email marketing and hands-on ESP experience (Customer.io, Iterable, eSputnik, MailChimp), operate autonomously, and collaborate with product for a cohesive user experience.

Qualifications

• 2+ years hands-on experience in Email Marketing, push notifications and in-app messaging in a product-led environment.
• Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, MailChimp or others.
• Autonomous with a proactive mindset and strong ownership over domain.

Responsibilities

• Design, launch, and optimize user communications across Email, Push, and In‑App messages.
• Run daily performance analysis of CRM campaigns and turn insights into hypotheses and experiments.
• Own audience segmentation end-to-end: define rules, build segments, and implement journeys.
• Monitor core metrics (Open Rate, CTR, Delivery Rate, Unsubscribe/Spam) for high-quality reach.
• Plan, execute, and analyze A/B tests with focus on conversions, LTV, retention, and churn.
• Collaborate with product to ensure CRM touchpoints form a cohesive user experience.

Skills

Email Marketing

Push notifications

In-app messaging

Tools

Customer.io

Iterable

eSputnik

MailChimp

Job description

About Mindly

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide , with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.

We are looking for a CRM Manager to join our team and take full ownership of building and scaling the CRM function at Mindly.

Why is this role exciting?

• You’ll join a fast-growing, #1 product in its niche
• You’ll build and own the entire CRM function at Mindly from the ground up
• You’ll have a high level of freedom and ownership over your domain

About you:

• 2+ years of hands‑on experience in Email Marketing, push notifications, and in‑app messaging as core user communication channels in a product‑led environment
• Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, MailChimp, or others
• A proactive mindset and a high level of autonomy

Your responsibilities:

• Design, launch, and continuously optimize user communications across Email, Push , and In‑App messages
• Run daily performance analysis of CRM campaigns, communications, and promo mechanics, turning insights into clear hypotheses and experiments for improvement
• Own audience segmentation end‑to‑end: define targeting rules, build segments, and implement them in automated, trigger‑based journeys
• Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, Unsubscribe/Spam Rate), ensuring consistently high‑quality reach
• Plan, execute, and analyze A/B tests with a strong focus on business outcomes (Conversion, LTV, Retention, Churn, etc.)
• Work closely with product team to ensure CRM touchpoints form a cohesive, consistent user experience across the product

How do we work?

We work remotely, but ideally, you are located in the CET or EET time zone.

How do we take care of our team?

We provide a therapy budget for sessions with any of our psychologists, along with 20 days of paid vacation and unlimited sick leaves.

What we offer:

• A fast-growing product company where you are a true part of our success
• Competitive compensation
• A strong team of A-players

Hiring process:

• Screening interview
• Hiring Manager interview
• Test task
• Final interview with the CEO
• Offer

Our values:

• Honesty and openness: always speak the truth, no matter how hard it is
• Empathy and understanding: treat others the way you want to be treated