Growth & Social Media Specialist

Sciww; Clearwater (FL); On-site; USD 50,000 - 75,000; Full time

Job summary

Sciww is seeking a Growth & Social Media Specialist to expand brand visibility and drive audience acquisition across LinkedIn, Instagram, TikTok, and X. You will design multi-channel campaigns, optimize content, and turn engagement into measurable results.

Collaborate with product and sales, run A/B tests to improve CAC and conversions, and build dashboards to inform strategy while nurturing an active community around the brand.

Qualifications

• 2–4 years in growth marketing, social media management, or digital performance.
• Proficiency in Meta Ads Manager, Google Analytics, Canva/Adobe Suite, and scheduling tools.
• Strong analytical mindset paired with creative copywriting abilities.
• Languages: Advanced/Bilingual English and Spanish skills.

Responsibilities

• Cross-Functional Collaboration: Partner with product, design, and sales teams to align growth initiatives with broader business objectives and product launches.
• Campaign Management: Plan, execute, and optimize multi-channel performance and paid social campaigns (Meta, TikTok, LinkedIn, Google Ads) to maximize ROI.
• Content Strategy & Creation: Produce, schedule, and distribute high-performing organic content including short-form video, graphics, and compelling copy for each platform.
• A/B Testing & Funnel Optimization: Run continuous experiments on creative assets, ad copy, audiences, and landing pages to lower CAC and increase conversion rates.
• Data Analytics & Reporting: Track daily and weekly metrics (CTR, CPA, ROAS, retention) and build dashboards for actionable growth strategies.
• Community Engagement: Interact with followers, manage comments/messages, and build a loyal online community around the brand.
• Trend & Competitor Monitoring: Stay ahead of platform updates, viral trends, and competitor tactics to keep content fresh.

Skills

Growth marketing

Social media management

Analytical mindset

Creative copywriting

Tools

Meta Ads Manager

Google Analytics

Canva

Adobe Suite

Buffer

Hootsuite

Sprout Social

Job description

Purpose of the Position:

The Growth & Social Media Specialist drives brand visibility, audience acquisition, and user retention by pairing creative content strategies with data-driven performance marketing. Sitting at the intersection of brand marketing and performance, this role scales our digital presence, optimizes customer acquisition funnels, and converts social media engagement into measurable revenue and community growth.

Valuable Final Product (VFP):

Key Interactions: Strategy & Execution:

Design and implement data-driven social media and multi-channel growth campaigns.

Content & Engagement:

Create, schedule, and optimize engaging organic and paid content for platforms like LinkedIn, Instagram, TikTok, and X.

Funnel Optimization:

Run A/B tests on ad copy, landing pages, and creatives to lower Customer Acquisition Cost (CAC) and increase conversion.

Analytics & Reporting:

Track KPIs (reach, engagement, CTR, conversion rate) and turn data into actionable marketing insights.

Community Building:

Actively engage with our audience, respond to comments, and nurture brand advocates.

Qualifications & Experience:

1. Experience: 2–4 years in growth marketing, social media management, or digital performance.


2. Tools: Proficiency in Meta Ads Manager, Google Analytics, Canva/Adobe Suite, and social scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).


3. Skills: Strong analytical mindset paired with creative copywriting abilities


4. Languages / Idiomas: Advanced/Bilingual English and Spanish skills.

Skills & Competencies:

• Very good English level


• Excellent interpersonal and communication skills


• Professional integrity and strong ethical standards


• Fast learner with a proactive approach

Key Activities & Responsibilities:

Cross-Functional Collaboration: Partner with product, design, and sales teams to align growth initiatives with broader business bjectives and product launches.

Campaign Management: Plan, execute, and optimize multi-channel performance and paid social campaigns (Meta, TikTok, LinkedIn, Google Ads) to maximize ROI.

Content Strategy & Creation: Produce, schedule, and distribute high-performing organic content—including short-form video, graphics, and compelling copy—tailored to each platform.

A/B Testing & Funnel Optimization: Run continuous experiments on creative assets, ad copy, audiences, and landing pages to lower Customer Acquisition Cost (CAC) and increase conversion rates.

Data Analytics & Reporting: Track daily and weekly metrics (CTR, CPA, ROAS, retention), building clear dashboards to translate raw data into actionable growth strategies.

Community Engagement: Actively interact with followers, manage comments and direct messages, and build a loyal online community around the brand.

Trend & Competitor Monitoring: Stay ahead of social media algorithm updates, emerging platforms, viral trends, and competitor tactics to keep content fresh and relevant.