Growth Programs Lead, Commercialization & Activation

Nexeo Plastics; The Woodlands (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Nexeo Plastics is a global thermoplastic resins distributor seeking a Manager of Commercialization & Growth to lead program strategy from concept through launch. You will drive activation across Marketing, Digital/eCommerce, Sales and Customer Experience, shaping briefs, business cases and launch plans.

Partnering with Finance, Analytics and IT, you will define opportunities, map customer journeys, and create sales plays that drive adoption, retention and growth while tracking KPIs and program

Qualifications

• Bachelor’s degree in Marketing, Business, Commercial Strategy or a related field.
• 5+ years of experience in B2B marketing, commercial program management, customer growth or Sales enablement
• Proven experience translating business priorities into customer-facing programs
• Strong understanding of customer segmentation, lifecycle marketing and commercial activation
• Experience leading cross-functional programs without direct authority over all participants
• Ability to build business cases, set KPIs and interpret commercial-performance data
• Strong project-management, communication and stakeholder-management skills
• Working knowledge of CRM, marketing automation, eCommerce and analytics platforms

Responsibilities

• Translate company, supplier, portfolio and end-market priorities into actionable commercial programs.
• Define the business opportunity, target audience, desired customer behavior and expected financial outcome for each program.
• Develop program briefs, business cases, operating requirements and launch plans.
• Prioritize initiatives based on customer value, growth potential, profitability and organizational readiness.
• Build customer segmentation and targeting plans using purchase history, digital behavior and commercial potential.
• Map customer journeys to find opportunities to improve adoption, retention, repeat purchasing and share of wallet.
• Develop programs that drive customer registration, first purchase, continued engagement and expanded use of Nexeo’s products and services.
• Monitor customer participation and remove barriers to adoption and growth.
• Turn programs into practical Sales plays with target accounts, customer needs, value propositions and clear next actions.
• Develop Sales playbooks, training plans, talk tracks and field-activation cadences.
• Partner with Sales leadership to build programs into account planning and operating reviews.
• Set clear lead-routing, follow-up and accountability expectations across Account Managers, SDRs, Inside Sales and Customer Experience.
• Define program KPIs, baselines, targets and reporting requirements before launch.
• Partner with Finance, Sales Operations and Analytics to validate program economics and measurement methods.
• Lead recurring performance reviews covering adoption, pipeline, incremental sales, pounds, gross margin, retention and operational efficiency.
• Recommend whether to improve, expand, pause or discontinue programs based on results.
• Lead cross-functional teams through program development, launch and optimization.
• Establish roles, decision rights, dependencies and escalation paths through a clear RACI.
• Coordinate Marketing, Digital/eCommerce, Sales, Product Line Management, Finance, Legal, Customer Experience and IT.
• Communicate program progress, results, risks and recommendations to leadership.
• Performance in this role is measured by:
• Customer adoption, participation and digital engagement
• Qualified opportunities, pipeline and lead conversion
• Incremental sales, pounds and gross margin
• Customer retention, repeat purchasing and share-of-wallet growth
• Program ROI, speed to market and Sales participation
• Other tasks as assigned.

Skills

B2B marketing

Program management

Cross-functional collaboration

KPI setting

Customer segmentation

Stakeholder management

CRM knowledge

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, Commercial Strategy or related field

Tools

CRM

Marketing automation

Analytics platforms

eCommerce

Job description

Nexeo Plastics is a global thermoplastic resins distributor seeking a Manager of Commercialization & Growth to lead program strategy from concept through launch. You will drive activation across Marketing, Digital/eCommerce, Sales and Customer Experience, shaping briefs, business cases and launch plans.

Partnering with Finance, Analytics and IT, you will define opportunities, map customer journeys, and create sales plays that drive adoption, retention and growth while tracking KPIs and program