Manager, Program Commercialization & Growth

Nexeo Plastics; Town Center (TX); On-site; USD 95,000 - 130,000; Full time

Job summary

Nexeo Plastics is seeking a Manager, Program Commercialization & Growth in The Woodlands, TX to lead strategy, activation and optimization of cross-functional commercial programs across marketing, digital/eCommerce, sales, and customer experience. You will translate priorities into customer-facing programs and measure impact across adoption, pipeline and profitability.

You will build business cases, define KPIs, and collaborate with Finance, Legal and IT to ensure successful launches.

Qualifications

• Bachelor's degree in Marketing, Business, Commercial Strategy or a related field
• 5+ years of experience in B2B marketing, commercial program management, customer growth or Sales enablement
• Proven experience translating business priorities into customer-facing programs
• Strong understanding of customer segmentation, lifecycle marketing and commercial activation
• Experience leading cross-functional programs without direct authority over all participants
• Ability to build business cases, set KPIs and interpret commercial-performance data

Responsibilities

• Translate company, supplier, portfolio and end-market priorities into actionable commercial programs.
• Define the business opportunity, target audience, desired customer behavior and expected financial outcome for each program.
• Develop program briefs, business cases, operating requirements and launch plans.
• Prioritize initiatives based on customer value, growth potential, profitability and organizational readiness.
• Build customer segmentation and targeting plans using purchase history, digital behavior and commercial potential.
• Map customer journeys to find opportunities to improve adoption, retention, repeat purchasing and share of wallet.
• Develop programs that drive customer registration, first purchase, continued engagement and expanded use of Nexeo's products and services.
• Monitor customer participation and remove barriers to adoption and growth.
• Turn programs into practical Sales plays with target accounts, customer needs, value propositions and clear next actions.
• Develop Sales playbooks, training plans, talk tracks and field-activation cadences.
• Partner with Sales leadership to build programs into account planning and operating reviews.
• Set clear lead-routing, follow-up and accountability expectations across Account Managers, SDRs, Inside Sales and Customer Experience.
• Define program KPIs, baselines, targets and reporting requirements before launch.
• Partner with Finance, Sales Operations and Analytics to validate program economics and measurement methods.
• Lead recurring performance reviews covering adoption, pipeline, incremental sales, pounds, gross margin, retention and operational efficiency.
• Recommend whether to improve, expand, pause or discontinue programs based on results.
• Lead cross-functional teams through program development, launch and optimization.
• Establish roles, decision rights, dependencies and escalation paths through a clear RACI.
• Coordinate Marketing, Digital/eCommerce, Sales, Product Line Management, Finance, Legal, Customer Experience and IT.
• Communicate program progress, results, risks and recommendations to leadership.
• Measures of Success

Skills

B2B marketing

Commercial activation

Cross-functional leadership

CRM

Marketing automation

Analytics

Stakeholder management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Marketing automation

eCommerce

Analytics platforms

Job description

The Woodlands,Texas (US-TX)United States (US)

Nexeo Plastics is a leading global thermoplastic resins distributor, representing quality products from world-class suppliers, and serving a diverse customer base across North America, Latin America, Europe, Middle East, Africa, and Asia.From material selection to supply chain and inventory solutions, we go beyond traditional logistics to provide value-added services across many industries, including automotive, healthcare, packaging, wire and cable, 3D printing and more.Our people, our passion, our global reach, and our technology platform allow us to create unique ways to reduce complexity in your business, identify efficiencies, and unlock value for suppliers and customers.

Nexeo Plastics facilities are ISO 9001 certified. We diligently observe a commitment to quality in all of our practices and adhere to a defined quality policy.

The Manager, Program Commercialization & Growth turns Nexeo Plastics\'s business priorities, supplier initiatives, customer insights and digital capabilities into market-facing programs that drive customer action and measurable growth.

This role owns program strategy, commercialization, adoption and performance across the full customer lifecycle. Working across Marketing, Digital/eCommerce, Sales, Product Line Management and Customer Experience, the manager moves each program from business case through launch, measurement and optimization.

Functional teams keep ownership of platform development and day-to-day Marketing execution. This role connects those capabilities into one coordinated commercial plan and is accountable for the overall program outcome.

Position Responsibilities

Commercial Program Strategy and Activation

• Translate company, supplier, portfolio and end-market priorities into actionable commercial programs.
• Define the business opportunity, target audience, desired customer behavior and expected financial outcome for each program.
• Develop program briefs, business cases, operating requirements and launch plans.
• Prioritize initiatives based on customer value, growth potential, profitability and organizational readiness.

Customer Adoption, Retention and Growth

• Build customer segmentation and targeting plans using purchase history, digital behavior and commercial potential.
• Map customer journeys to find opportunities to improve adoption, retention, repeat purchasing and share of wallet.
• Develop programs that drive customer registration, first purchase, continued engagement and expanded use of Nexeo\'s products and services.
• Monitor customer participation and remove barriers to adoption and growth.

Sales and Commercial Enablement

• Turn programs into practical Sales plays with target accounts, customer needs, value propositions and clear next actions.
• Develop Sales playbooks, training plans, talk tracks and field-activation cadences.
• Partner with Sales leadership to build programs into account planning and operating reviews.
• Set clear lead-routing, follow-up and accountability expectations across Account Managers, SDRs, Inside Sales and Customer Experience.

Measurement and Optimization

• Define program KPIs, baselines, targets and reporting requirements before launch.
• Partner with Finance, Sales Operations and Analytics to validate program economics and measurement methods.
• Lead recurring performance reviews covering adoption, pipeline, incremental sales, pounds, gross margin, retention and operational efficiency.
• Recommend whether to improve, expand, pause or discontinue programs based on results.

Cross-Functional Program Leadership

• Lead cross-functional teams through program development, launch and optimization.
• Establish roles, decision rights, dependencies and escalation paths through a clear RACI.
• Coordinate Marketing, Digital/eCommerce, Sales, Product Line Management, Finance, Legal, Customer Experience and IT.
• Communicate program progress, results, risks and recommendations to leadership.

Measures of Success

Performance in this role is measured by:

• Customer adoption, participation and digital engagement
• Qualified opportunities, pipeline and lead conversion
• Incremental sales, pounds and gross margin
• Customer retention, repeat purchasing and share-of-wallet growth
• Program ROI, speed to market and Sales participation

Other tasks as assigned.

Travel: Less than 10%

Minimum Requirements (Education, Experience & Skills)

• Bachelor\'s degree in Marketing, Business, Commercial Strategy or a related field
• 5+ years of experience in B2B marketing, commercial program management, customer growth or Sales enablement
• Proven experience translating business priorities into customer-facing programs
• Strong understanding of customer segmentation, lifecycle marketing and commercial activation
• Experience leading cross-functional programs without direct authority over all participants
• Ability to build business cases, set KPIs and interpret commercial-performance data
• Strong project-management, communication and stakeholder-management skills
• Working knowledge of CRM, marketing automation, eCommerce and analytics platforms

Preferred Requirements

• Experience in distribution, manufacturing, chemicals or plastics

Nexeo Plastics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Additionally, Nexeo Plastics participates in the E-Verify program to ensure employment eligibility of newly hired employees where required.

Nearest Major Market: Houston