Digital Marketing Manager

HireNetworks Inc.; Durham (NC); Hybrid; USD 95,000 - 130,000; Full time

Job summary

HireNetworks Inc. seeks a Digital Marketing Program Strategist to develop, execute, and optimize multi-channel marketing strategies across paid media, SEO, content, and social.

You will collaborate with clients and internal teams to ensure strategies align with business goals, drive growth, engagement, and ROI through data-driven decisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years in digital marketing with strategy and campaign execution.
• Strong proficiency in Google Ads, Meta Ads Manager, and The Trade Desk.
• Experience translating data into actionable insights.
• Excellent communication and presentation abilities.
• Strong project management and ability to manage multiple campaigns.

Responsibilities

• Design and implement multi-channel digital marketing strategies across paid media, SEO, content, and social.
• Oversee campaign management, performance tracking, and optimization for ROI.
• Leverage analytics tools to monitor KPIs and prepare actionable insights for stakeholders.
• Collaborate with clients and internal teams to align strategies with business goals.

Skills

Strategy development

Campaign strategy

Analytics & reporting

Presentation skills

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads Manager

The Trade Desk

Google Analytics

Tableau

SEMrush

Job description

Digital Marketing Program Strategist – Raleigh, NC

Our client delivers localized digital marketing experiences through innovative technology and a local-first approach. Our client’s Multi-Location Experience (MLX) Platform creates, deploys, and provides the data needed to manage profitable, localized marketing at scale. Our client is passionate about driving measurable results, leveraging data-driven insights, and staying ahead of industry trends.

This permanent position is in Raleigh, NC, and the company honors a hybrid schedule. The company offers a competitive salary, profit sharing, and an excellent benefits package. No visa situations for these opportunities

The Digital Marketing Program Strategist is responsible for developing, executing, and optimizing multi-channel marketing strategies to drive growth, engagement, and ROI for clients. This role requires a combination of creative thinking, analytical skills, and in-depth knowledge of digital marketing platforms and trends. As a key member of the Customer Experience team, you will collaborate closely with internal stakeholders and clients to ensure strategies align with business goals and deliver measurable success.

Key Responsibilities

• Solutions Architecture Understanding & Technical Storytelling: Gain a deep understanding of the client’s product architecture, technical capabilities, and integration points. Translate complex technical features into clear, concise, and benefit-oriented language for various audiences (technical and non-technical). Act as a subject matter expert, supporting sales calls, client presentations, and industry events by strongly articulating the technical value and solutions our products provide.
• Strategy Development: Design and implement comprehensive digital marketing strategies across channels, including paid media, SEO, content marketing, and social media.
• Campaign Management: Oversee the execution, performance tracking, and optimization of campaigns to ensure maximum ROI and goal achievement.
• Data Analysis: Leverage analytics tools to monitor KPIs, generate insights, and prepare reports to inform strategic decisions and showcase results to stakeholders.
• Client Collaboration: Partner with clients to understand their objectives, propose solutions, and deliver tailored strategies that meet their unique needs.
• Platform Expertise: Stay up-to-date on the latest digital marketing tools, platforms, and trends, ensuring best practices are implemented across all campaigns.
• Team Coordination: Work with cross-functional teams, including Account Management, Product, and Sales, to ensure cohesive messaging and seamless campaign execution.
• Content Strategy: Develop and oversee content plans to drive engagement, including social posts and thought leadership materials.
• Budget Management: Plan and allocate budgets effectively across campaigns, ensuring efficient spending and performance maximization.

Required Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and campaign execution.
• Strong understanding of and expertise in digital marketing tools and platforms, such as Google Ads, Meta Ads Manager, and The TradeDesk.
• Proven track record of driving measurable results through multi-channel marketing strategies.
• Proficiency in analytics tools such as Google Analytics, SEM Rush, Tableau, or similar.
• Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights.
• Creative thinker with a data-driven approach to problem-solving.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience in a digital marketing agency or technology company.
• Certifications in Google Ads, Meta Blueprint, The TradeDesk or other digital platforms.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of emerging digital trends such as AI in marketing, programmatic advertising, or search engine optimization.

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