Growth Product Marketing Manager, WealthTech

Arca; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Arca, a wealth management firm building an AI-powered platform, seeks a Product Marketing Manager to shape how clients understand Arca and why to choose us. This individually-contributed role sits on Growth Marketing, translating client insights into clear segmentation, sharp positioning, and messaging that supports ads, emails, seminars, and advisor proposals.

You will work with product, engineering, design, and compliance to drive go-to-market for client-facing products, while improving client

Qualifications

• 5–8 years of experience, with 3+ in product marketing.
• Product marketing experience with consumer audiences; high-consideration purchases a plus.
• Demonstrated ownership of positioning and messaging for a product or segment.
• Hands-on customer research: interviews, message testing, and win-loss analysis.
• Experience building enablement for sales teams, advisors, or other customer-facing roles.

Responsibilities

• Define who we serve and why they choose us; create segmentation and personas.
• Build positioning and messaging by segment grounded in pain points and context.
• Make the value of advice tangible across investments, taxes, estate, and planning.
• Maintain a thorough view of the competitive landscape.

Skills

Clear writing

Research instinct

Advisors credibility

Lifecycle & nurture marketing

Job description

Arca, a wealth management firm building an AI-powered platform, seeks a Product Marketing Manager to shape how clients understand Arca and why to choose us. This individually-contributed role sits on Growth Marketing, translating client insights into clear segmentation, sharp positioning, and messaging that supports ads, emails, seminars, and advisor proposals.

You will work with product, engineering, design, and compliance to drive go-to-market for client-facing products, while improving client