growth product manager

Mira; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Mira ищет менеджера продукта по росту для руководства дорожной картой и выявления возможностей в привлечении, активации, конверсии, монетизации и удержании пользователей. Вы будете анализировать воронку в приложении и онлайн-магазине, запускать эксперименты, разрабатывать прототипы и тесно сотрудничать с маркетингом и дизайном для роста продаж.

Требуется 3+ года опыта в PM на B2C, навыки A/B тестирования и аналитика данных; умение работать в быстром стартап-окружении и готовность к гибкому

Qualifications

• Опыт управления продуктом в B2C цифровых сервисах с подпиской.
• Навыки анализа конверсии, удержания и ARPU/LTV.
• Опыт проведения гипотез и A/B тестирования.
• Умение тестировать гипотезы без поддержки разработки.

Responsibilities

• Владение дорожной картой роста продукта и поиск возможностей в привлечении, активации, конверсии, монетизации и удержании.
• Анализ воронки продукта и данных приложения и интернет-магазина для выявления точек трения.
• Построение и поддержка конвейера экспериментов и A/B тестов.
• Проектирование и запуск прототипов и самостоятельное проведение экспериментов.
• Сбалансирование краткосрочных экспериментов с долгосрочными решениями.
• Сотрудничество с маркетингом для улучшения пути клиента от каналов до покупки.
• Определение требований к продукту и работа с командами дизайна и разработки.

Skills

Product management

Data analysis

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in business/related field

Tools

Lovable

Claude Code

Job description

Описание: Mira is a hormonal health company providing integrative care and hormonal testing. It created an FDA-compliant at-home hormone monitor with quantitative testing technology and provides personalized, science-backed insights to help women make informed health decisions.

Задачи:

• Own the growth product roadmap and identify high-impact opportunities across acquisition, activation, conversion, monetisation, and retention
• Analyse customer funnel and product data across the app and e-commerce storefront to identify growth opportunities, friction points, and areas for optimisation
• Build and maintain a structured experimentation pipeline based on business impact, customer insights, and quantitative data
• Design, launch, and evaluate A/B tests and other product experiments, turning results into actionable product decisions
• Build prototypes and run experiments independently
• Balance short-term experimentation with scalable product solutions for sustainable long-term growth
• Partner with Marketing to improve the end-to-end journey from acquisition channels and campaigns through the product and purchase experience
• Define product requirements and work with Design and Engineering to deliver growth initiatives from discovery through launch and iteration

Требования:

• Bachelor's degree in Business, Marketing, Economics, Computer Science, or a related field
• 3+ Years of Product Management experience, preferably with a B2C digital, subscription, or repeat-purchase product (hardware, consumables, or software)
• Hands-on experience improving product funnels and metrics such as activation, conversion, retention, ARPU/LTV, or subscription/repeat-purchase revenue
• Strong experience with product experimentation, including hypothesis development, A/B testing, experiment design, and results interpretation
• Proficiency with rapid prototyping tools such as Lovable or Claude Code to test hypotheses independently without engineering support
• Strong analytical skills and ability to use product and business data independently to identify opportunities and make decisions
• Experience working cross-functionally with Engineering, Design, Marketing, Analytics/Data, and other business stakeholders
• Strong ownership and prioritisation skills, and ability to work effectively in a fast-paced startup environment
• Будет плюсом: D2C e-commerce experience, experience with regulated health/wellness products

Условия:

• 40-Hour workweek with flexible working hours and occasional overlap with the US and Chinese team
• Competitive salary and performance-based bonus system tied to OKRs