Growth Playbook Lead, Corporate Preventive Care Marketing

IDEXX Laboratories, Inc; Westbrook (ME); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health / Dental / Vision Benefits Day‑

5% matching 401k

Annual bonus

Pet insurance

Volunteer paid days off

Stock program

Job summary

IDEXX Laboratories, Inc in the United States is seeking a Marketing Manager, Corporate Accounts Preventive Care to drive the growth playbook and toolkit for preventive care across corporate accounts. You will partner with commercial teams to translate clinical and operational insights into a scalable growth strategy.

You will develop evidence-based messaging for C-suite audiences, lead cross-functional enablement initiatives, and deliver reporting and tools to accelerate adoption across

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
• 8+ years of experience in commercial marketing, sales enablement, or other customer-facing commercial roles.
• Credible and confident customer-facing presence with senior corporate stakeholders.
• Track record of driving adoption or behavior change at scale across a distributed set of locations.
• Proven ability to teach and enable others through training, coaching, or field partnership.
• Willingness to travel to customer sites and regional offices, including international travel.
• Ability to influence without authority and build credibility with internal partners and customer leadership.

Responsibilities

• Join customer engagements when the account team brings you in, contributing the expertise that strengthens their conversation.
• Lead the discussion when the topic calls for it, such as a technical deep dive, or a group working through implementation questions.
• Present the growth playbook's best practices and the evidence behind them in language a corporate audience can act on.
• Answer the practical questions adoption raises: data foundations, diagnostic profile options, technology optimization, and client communications.
• Bring back what you hear so the playbook reflects what customers and account teams actually respond to.
• Partner with commercial and account teams in their customer conversations, bringing preventive care depth when they need it.
• Support development of the growth play toolkit: the materials, templates, and resources account teams need to run these initiatives.
• Drive build projects forward: shape the scope, line up the internal partners required, hold the timeline, and deliver.
• Stay close to the commercial team to understand what they need, what is working in the field, and where the gaps are.
• Codify what works and what does not from each initiative into documented, reusable best practices.
• Build the evidence behind each recommendation including utilization data and customer results and turn it into the proof points the commercial team uses with other groups.
• Develop the reporting that shows how initiatives are performing and makes results comparable across groups.
• Identify which best practices are driving lift and which are not, and feed that back into the playbook.
• Partner with the training organization to turn the playbook into field training, supplying the content and subject matter input while they own the curriculum and delivery.
• Align cross-functional partners around what needs to get built.
• Keep the playbook current as IDEXX capabilities evolve, and retire what no longer holds.
• Partner with the preventive care marketing team to develop the growth playbook and everything that makes it usable, including the toolkit, the resources, the reporting, and the projects required to build them.

Skills

Senior stakeholder engagement

Cross-functional collaboration

Training & enablement

Executive-level presentation

Travel flexibility

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Advanced degree preferred

Job description

IDEXX Laboratories, Inc in the United States is seeking a Marketing Manager, Corporate Accounts Preventive Care to drive the growth playbook and toolkit for preventive care across corporate accounts. You will partner with commercial teams to translate clinical and operational insights into a scalable growth strategy.

You will develop evidence-based messaging for C-suite audiences, lead cross-functional enablement initiatives, and deliver reporting and tools to accelerate adoption across