Growth & Partnerships Lead: Client Expansion & Alliances

CBTS; Cincinnati (OH); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability insurance

4% retirement match

Paid time off including vacation, sick

Paid parental leave

Job summary

CBTS in Cincinnati, OH is seeking a Senior Manager, Client Growth & Strategic Partnerships to own two growth levers: deepening marketing engagement with existing clients and turning partnerships into commercial outcomes.

You will design client marketing programs that drive cross-sell, upsell, and service expansion, lead sports, university, and association partnerships, and collaborate with sales to translate programs into revenue growth.

Qualifications

• 10+ years of B2B marketing experience, including 3+ years owning client, customer, or account-based marketing outcomes.
• Demonstrated success driving expansion revenue within an existing client base.
• Experience managing sponsorship, community, or association partnerships and extracting full commercial value from them.

Responsibilities

• Own the client marketing strategy for our installed base, building programs that expand services and drive cross-sell and upsell.
• Design and host high-touch executive experiences that deepen relationships with senior decision makers and surface expansion opportunities.
• Lead execution of major professional sports and university partnership contracts and surface expansion opportunities.
• Build relationships with business and technology associations to deliver value beyond event attendance.
• Identify and support business advocates who represent CBTS within key organizations.
• Lead brand activations translating national assets into local experiences that resonate with clients.
• Partner with regional sales leadership on account-level expansion priorities as the marketing counterpart on growth planning.
• Curate programs across the marketing ecosystem to plug accounts into the right programs at the right time.
• Secure coverage across paid and organic media and client stories.
• Track and report client marketing and partnership performance, linking activity to expansion pipeline and revenue.

Skills

Client-based marketing

Account-based marketing

Partnership management

Sponsorship management

Executive stakeholder management

Pipeline & revenue linkage

Strategic planning

Written & verbal communication

Matrix leadership

Travel readiness

Education

Graduate or Masters in Communications or Marketing

Job description

CBTS in Cincinnati, OH is seeking a Senior Manager, Client Growth & Strategic Partnerships to own two growth levers: deepening marketing engagement with existing clients and turning partnerships into commercial outcomes.

You will design client marketing programs that drive cross-sell, upsell, and service expansion, lead sports, university, and association partnerships, and collaborate with sales to translate programs into revenue growth.