Senior Paid Media Manager (Digital Marketing) – Austin

Optimal; Austin (TX); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Flexible Time Off

Paid Leave for new parents

Health insurance (including dental and

Flex Spending Plan

Tuition Reimbursement

401K with company matching

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal is seeking an ambitious Senior Paid Media Manager to drive strategy and ROI across paid channels. You will own client relationships with major accounts and collaborate with the Paid Media Director to present strategies.

You will analyze performance data, create insightful reports, guide creative testing, and coordinate with internal teams to optimize campaigns. This role is based in Austin with hybrid work and visa sponsorship not available.

Qualifications

• 5+ years of full-time PPC experience, including 2+ years of hands-on campaign buildout & optimization.
• Experience handling high campaign volume, large budgets, across multiple Paid Search and Paid Social channels with measurable results.
• Strong data analysis skills using Google Analytics, Google Ads, or Meta Ads.
• Experience with Display or Programmatic advertising is a plus.
• Proficiency in Excel and PowerPoint.
• Excellent written and verbal communication skills.
• Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Responsibilities

• Own and nurture relationships with top-tier clients and participate in QBRs.
• Develop clear performance reports with the analytics team.
• Analyze KPIs and trends to identify optimization opportunities.
• Lead and mentor paid media specialists; coordinate with BI, BD, PPC, SEO and creative teams.
• Guide creative testing to find highest performing assets and copy.
• Plan and allocate budgets across top channels; test new channels and audiences.
• Collaborate with vendors to leverage capabilities and advise on strategies.

Skills

PPC experience

Campaign optimization

Data analysis

Communication skills

Team leadership

Education

Bachelor's degree in business/marketing/advertising/statistics/analytics

Tools

Google Analytics

Google Ads

Meta Ads

Display/Programmatic

Excel

PowerPoint

Job description

About The Role

Optimal is looking for an ambitious and experienced digital marketing professional to join our team! The Senior Paid Media Manager will drive new strategies and improve performance across paid channels. They'll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations. A high level of expertise in digital advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data. The ideal candidate is always looking to adopt new techniques and test new media channels to ensure maximum ROI for our clients. This candidate will help grow our clients’ businesses while also acting as a trusted internal resource on paid media strategy.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients. Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. We're always looking for exceptional people to join our team.

Essential Functions, Duties, and Responsibilities:

• Account Ownership and Client Relationship Management - Own and build client relationships with top-tier accounts. Opportunity to travel to clients for QBRs.
• Reporting - Work with the internal analytics team to develop reports that clearly communicate performance to suggest insights and identify opportunities.
• Analysis - Dive deep into account KPIs and trends to identify shifts, areas of opportunity, and potential optimizations.
• Collaboration and Team Management - Work closely with the Paid Media Director and leadership team to develop new and ongoing account strategies. Oversee the development of paid media specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
• Creative Ideation - Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Strategy - Work with clients to plan and allocate budgets across top performing channels. Identify opportunities to test new channels, ad types, & audiences.
• Work with industry experts and vendors - Enhance agency relationships with vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.

Minimum Qualifications & Skill Requirements:

• 5+ years of full-time, professional PPC experience, including 2+ years of hands-on campaign buildout & optimization
• Consistent track record and hands-on experience handling high campaign volume, large budgets, complex strategies across multiple Paid Search and Paid Social channels and driving quantifiable results.
• Superior ability to analyze data in Google Analytics, Google Ads, Meta Ads or other analytics platforms.
• Experience with Display or Programmatic advertising is also a plus.
• Proficient in Excel and PowerPoint.
• Best-in-class communication skills, both written and verbal.
• 4-year Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Optimal is proud to offer the following:

• Flexible Time Off
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Tuition Reimbursement
• 401K with company matching
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary. Please note that we are unable to provide Visa sponsorship for this position at this time.