Growth-Oriented Marketing Director (Hybrid)

Compost Crew A Benefit Corporation; Rockville (MD); Hybrid; USD 100,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision

401(k) plan

Paid time off

Employee assistance

Job summary

Compost Crew seeks a Marketing Director to lead company-wide marketing strategy for top-rated composting services and products. You’ll own planning through execution, shaping brand, education, and driving high-quality MQLs across commercial, residential, and municipal segments.

You’ll lead a growth-stage marketing function, build scalable systems, and drive cross-selling and geographic expansion while delivering measurable results for rapid growth.

Qualifications

• 6+ years of progressive marketing experience in B2B/B2C services, sustainability, waste management, logistics or related industry.
• Demonstrated success driving MQL growth, digital marketing performance, and multi-channel campaigns
• Experience managing both digital and traditional marketing programs
• Strong portfolio of marketing collateral development and content leadership
• Expertise with in-person marketing, field marketing, or community engagement
• Expertise in building or scaling a marketing function in a growth-stage company
• Strong strategic thinking paired with willingness to execute hands-on work
• Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms
• Exceptional communication, leadership, and cross-functional collaboration skills
• Passion for sustainability, circular economy, or environmental services

Responsibilities

• Develop and own strategic leadership/marketing vision
• Build and execute full-funnel demand generation strategy that drives MQLs
• Lead small marketing team, manage marketing operations and build out marketing resource stack
• Directly plan and execute marketing campaigns initially
• Define brand identity, messaging and education for market segments
• Analyze market segments for growth opportunities
• Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies
• Develop marketing strategies to increase cross-sell rates among business lines
• Support geographic expansion with marketing campaigns/initiatives
• Collaborate to pilot and launch new offerings

Skills

MQL growth

digital marketing

multi-channel campaigns

CRM systems

marketing automation

analytics tools

digital advertising

in-person marketing

field marketing

content leadership

communication

leadership

cross-functional collaboration

sustainability

Tools

CRM systems

Marketing automation

Analytics tools

Digital advertising platforms

Job description

Compost Crew seeks a Marketing Director to lead company-wide marketing strategy for top-rated composting services and products. You’ll own planning through execution, shaping brand, education, and driving high-quality MQLs across commercial, residential, and municipal segments.

You’ll lead a growth-stage marketing function, build scalable systems, and drive cross-selling and geographic expansion while delivering measurable results for rapid growth.