Marketing Director

Compost Crew; Rockville (MD); Hybrid; USD 100,000 - 175,000; Full time

Benefits offered by this job

Top-tier medical insurance

Dental and vision insurance

PTO & paid holidays

Employee Assistance Program

Hybrid work location in Rockville

Job summary

Compost Crew in Rockville, MD seeks a Marketing Director to lead strategy and execution for our composting services and products. You’ll own planning, branding, education, and demand generation to drive high-quality leads across residential, commercial, and municipal segments.

You’ll build scalable, cost-efficient marketing systems, manage a small team, and partner across operations to grow LTV, CAC optimization, and cross-sell opportunities while advancing sustainability goals.

Qualifications

• At least 6 years of progressive marketing experience, preferably B2B/B2C services or sustainability.
• Demonstrated success driving MQL growth and multi-channel campaigns.
• Experience managing both digital and traditional marketing programs.
• Strong portfolio of marketing collateral development and content leadership.
• Expertise with CRM systems, marketing automation, analytics tools and digital advertising platforms.

Responsibilities

• Develop and own strategic leadership/marketing vision.
• Build and execute full-funnel demand generation strategy that drives MQLs.
• Lead small marketing team and manage marketing operations.
• Directly plan and execute marketing campaigns initially.
• Define brand identity, messaging and education for market segments.
• Oversee digital presence, social media, content, collateral and engagement strategies.
• Develop marketing strategies to increase cross-sell rates among business lines.
• Support geographic expansion with marketing campaigns/initiatives.
• Collaborate to pilot and launch new offerings.

Skills

Marketing leadership

MQL growth

CRM systems

Digital advertising

Content leadership

In-person/field marketing

Team leadership

Strategy development

Tools

Marketing automation

Analytics tools

Job description

Are you an entrepreneurial marketing leader who wants to connect business growth with meaningful environmental impact? Compost Crew seeks a Marketing Director to lead company-wide marketing strategy for our top-rated composting services/products. As the company’s senior marketing leader, you’ll own the marketing strategy from planning through execution. You’ll shape our brand, drive market education and most importantlygenerate high‑quality Marketing Qualified Leads (MQLs)across commercial, residential, and municipal segments. This is a high-impact leadership role for someone who thrives in an environment that values accountability, curiosity and respect – someone who is expert in strategy development, hands‑on execution and achievement of measurable results for rapid growth.

Join Compost Crew and be the architect of our marketing function. Build the roadmap to maximize team results, including improvements to LTV and CAC. You’ll start as the personal owner of campaign planning and execution while you develop scalable, cost-effective systems/resources for cross‑selling, geographic expansion and new customer acquisition.

If you’re a creative, action-oriented, collaborative and disciplined builder with comprehensive marketing capabilities, let’s connect. Compost Crew is a nationally-recognized leader in a growing industry that benefits all. We’re open to accomplished candidates from varied backgrounds and industries who are committed to business success and sustainability.

Does This Describe You?

At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry

Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns

Experience managing both digital and traditional marketing programs

Strong portfolio of marketing collateral development and content leadership

Expertise with in‑person marketing, field marketing, or community engagement

Expertise in building or scaling a marketing function in a growth‑stage company.

Strong strategic thinking paired with willingness to execute hands‑on work

Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms

Exceptional communication, leadership, and cross‑functional collaboration skills

Passion for sustainability, circular economy, or environmental services

What You’ll Accomplish

Growth in MQL volume and quality across all business lines

Improved conversion rates from digital channels, advertising, and campaigns

Increased brand awareness and market penetration in target geographies

Successful cross‑sell performance between hauling, compost sales, and e‑commerce

Scalable marketing systems and processes established

High‑performing marketing resource stack built and developed

What You’ll Do

Develop and own strategic leadership/marketing vision

Build and execute full‑funnel demand generation strategy that drives MQLs

Lead small marketing team, manage marketing operations and build out marketing resource stack

Directly plan and execute marketing campaigns initially

Define brand identity, messaging and education for market segments

Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies

Develop marketing strategies to increase cross-sell rates among business lines

Support geographic expansion with marketing campaigns/initiatives

Collaborate to pilot and launch new offerings

Compensation and Benefits

Competitive annualized salary of $100,000–$175,000 (actual compensation will be determined by accomplishments and capabilities)

Top-tier medical insurance with a generous company contribution for employees and dependents

Dental, vision, life, AD&D, and long-term disability insurance

Paid time off and paid holidays

Employee Assistance Program

Schedule/Location

Hybrid position based in Rockville, Maryland (at least one in‑office day per week) - Must live within daily commutable distance of Rockville, MD

Occasional regional travel may be required for events, community engagement and other business needs

Grow Your Career at Compost Crew

Join us at Compost Crew, a locally owned, fast-growing organics recycling company based in Maryland. We inspire people to make food‑waste recycling part of everyday life through easy, reliable, and rewarding solutions. We’re rescuing over 30 million pounds of unwanted food scraps from the landfill each year, helping to retain valuable nutrients by converting the food scraps into rich soil amendment—compost.

Compost Crew is the largest organic recycling company in our region, serving over 25,000 homes, businesses, communities, and governments throughout Washington, D.C., Maryland, and Virginia. We’re innovative leaders in eliminating food waste, revitalizing our soil, and supporting sustainability.

At Compost Crew, you’ll enjoy a friendly work environment where you’ll be treated with appreciation and respect. Our values of teamwork, accountability and curiosity will enable you to continuously learn and develop. You’ll make a real difference in the well‑being of our community and environment as you help create a world where every scrap of food is rescued or recycled.

EEO Employer

Compost Crew is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to any characteristic protected by applicable law.