Marketing Director

Compost Crew, Inc., A Benefit Corporation; Rockville (MD); Hybrid; USD 100,000 - 175,000; Full time

Job summary

Compost Crew, Inc. is seeking a Marketing Director to lead our organization’s marketing strategy, owning planning through execution. You’ll shape the brand, educate the market, and generate high-quality MQLs across residential, commercial, and municipal segments.

As its senior marketing leader, you’ll build scalable campaigns, optimize LTV and CAC, and develop a cross-selling and geographic expansion plan. The role combines strategic thinking with hands-on execution in a fast-growing,

Qualifications

• At least 6 years of progressive marketing experience.
• Experience driving MQL growth and multi-channel campaigns.
• Strong CRM, marketing automation, and analytics skills.
• Proven in-person or field marketing and content leadership.
• Ability to build or scale a marketing function in a growth-stage company.

Responsibilities

• Develop and own strategic leadership/marketing vision.
• Build and execute full-funnel demand generation strategy that drives MQLs.
• Lead small marketing team, manage marketing operations and build out marketing resource stack.
• Directly plan and execute marketing campaigns initially.
• Define brand identity, messaging and education for market segments.
• Analyze market segments for growth opportunities.
• Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies.
• Develop marketing strategies to increase cross-sell rates among business lines.
• Support geographic expansion with marketing campaigns/initiatives.
• Collaborate to pilot and launch new offerings.

Skills

MQL growth

Digital marketing

Multi-channel campaigns

CRM systems

Leadership

Content leadership

In-person marketing

Brand strategy

Job description

Marketing Director

Location

12358 Parklawn Dr, North Bethesda, MD 20852

Employment Type

Full time

Location Type

Hybrid

Department

Growth - Marketing

About the Opportunity

Are you an entrepreneurial marketing leader who wants to connect business growth with meaningful environmental impact? Compost Crew seeks a Marketing Director to lead company‑wide marketing strategy for our top-rated composting services/products. As the company’s senior marketing leader, you’ll own the marketing strategy from planning through execution. You’ll shape our brand, drive market education and most importantly generate high‑quality Marketing Qualified Leads (MQLs) across commercial, residential, and municipal segments. This is a high‑impact leadership role for someone who thrives in an environment that values accountability, curiosity and respect – someone who is expert in strategy development, hands‑on execution and achievement of measurable results for rapid growth.

Join Compost Crew and be the architect of our marketing function. Build the roadmap to maximize team results, including improvements to LTV and CAC. You’ll start as the personal owner of campaign planning and execution while you develop scalable, cost‑effective systems/resources for cross‑selling, geographic expansion and new customer acquisition.

If you’re a creative, action‑oriented, collaborative and disciplined builder with comprehensive marketing capabilities, let’s connect. Compost Crew is a nationally‑recognized leader in a growing industry that benefits all. We’re open to accomplished candidates from varied backgrounds and industries who are committed to business success and sustainability.

Does This Describe You?

• At least 6 years of progressive marketing experience, preferably within B2B or B2C services, sustainability, waste management, logistics or a related industry

• Demonstrated success driving MQL growth, digital marketing performance, and multi‑channel campaigns

• Experience managing both digital and traditional marketing programs

• Strong portfolio of marketing collateral development and content leadership

• Expertise with in‑person marketing, field marketing, or community engagement

• Expertise in building or scaling a marketing function in a growth‑stage company.

• Strong strategic thinking paired with willingness to execute hands‑on work

• Expertise in CRM systems, marketing automation, analytics tools, and digital advertising platforms

• Exceptional communication, leadership, and cross‑functional collaboration skills

• Passion for sustainability, circular economy, or environmental services

What You’ll Accomplish

• Growth in MQL volume and quality across all business lines

• Improved conversion rates from digital channels, advertising, and campaigns

• Increased brand awareness and market penetration in target geographies

• Successful cross‑sell performance between hauling, compost sales, and e‑commerce

• Scalable marketing systems and processes established

• High‑performing marketing resource stack built and developed

What You’ll Do

• Develop and own strategic leadership/marketing vision

• Build and execute full‑funnel demand generation strategy that drives MQLs

• Lead small marketing team, manage marketing operations and build out marketing resource stack

• Directly plan and execute marketing campaigns initially

• Define brand identity, messaging and education for market segments

• Analyze market segments for growth opportunities

• Oversee digital presence, social media presence, marketing content, marketing collateral and engagement strategies

• Develop marketing strategies to increase cross‑sell rates among business lines

• Support geographic expansion with marketing campaigns/initiatives

• Collaborate to pilot and launch new offerings

Compensation and Benefits

• Competitive annualized salary of $100,000–$175,000 (actual compensation will be determined by accomplishments and capabilities)

• Top‑tier medical insurance with a generous company contribution for employees and dependents

• Dental, vision, life, AD&D, and long‑term disability insurance

• 401(k) retirement plan

• Paid time off and paid holidays

• Employee Assistance Program

Schedule/Location

• Hybrid position based in Rockville, Maryland (at least one in‑office day per week) - Must live within daily commutable distance of Rockville, MD

• Occasional regional travel may be required for events, community engagement and other business needs

Grow Your Career at Compost Crew

Join us at Compost Crew, a locally owned, fast‑growing organics recycling company based in Maryland. We inspire people to make food‑waste recycling part of everyday life through easy, reliable, and rewarding solutions. We’re rescuing over 30 million pounds of unwanted food scraps from the landfill each year, helping to retain valuable nutrients by converting the food scraps into rich soil amendment—compost.

Compost Crew is the largest organic recycling company in our region, serving over 25,000 homes, businesses, communities, and governments throughout Washington, D.C., Maryland, and Virginia. We’re innovative leaders in eliminating food waste, revitalizing our soil, and supporting sustainability.

At Compost Crew, you’ll enjoy a friendly work environment where you’ll be treated with appreciation and respect. Our values of teamwork, accountability and curiosity will enable you to continuously learn and develop. You’ll make a real difference in the well‑being of our community and environment as you help create a world where every scrap of food is rescued or recycled.

EEO Employer

Compost Crew is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to any characteristic protected by applicable law.

Learn more about Compost Crew at:
https://compostcrew.com