Growth-Oriented Digital Marketing Coordinator

Jack's Family Restaurants, Inc.; Birmingham (AL); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Jack’s Family Restaurants, Inc. is seeking a Digital Marketing Coordinator to execute digital campaigns, support local programs, and help launch new stores online.

You will collaborate with the digital and field marketing teams to grow sales in targeted markets. The ideal candidate has a degree in marketing and hands-on digital marketing experience in hospitality or QSR, with strong analytics and communication skills.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Proven digital marketing experience, preferably in the QSR or hospitality industry.
• Familiarity with web analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail and accuracy.
• Creative thinking and problem-solving to develop marketing strategies.
• Strong organizational and project management abilities.
• Self-motivated and proactive, with ability to work independently and in a team.

Responsibilities

• Collaborate with restaurants and the Field Marketing team for grand openings setup including loyalty app, online sales channels and in-store materials.
• Support campaign and local marketing needs with external vendors, manage online inventory systems and reporting.
• Be responsive to customers and restaurants about digital channels.
• Conduct market research and competitor analysis to identify trends and opportunities, translating them into strategies.
• Work cross-functionally to build, test and launch marketing campaigns and communicate changes to the system.

Skills

Digital marketing

Analytics mindset

Communication

Cross-functional

Project management

Creative thinking

Education

Bachelor's degree

Tools

Google Analytics

Job description

Jack’s Family Restaurants, Inc. is seeking a Digital Marketing Coordinator to execute digital campaigns, support local programs, and help launch new stores online.

You will collaborate with the digital and field marketing teams to grow sales in targeted markets. The ideal candidate has a degree in marketing and hands-on digital marketing experience in hospitality or QSR, with strong analytics and communication skills.