Digital Marketing Coordinator

Jack's Family Restaurants, Inc.; Birmingham (AL); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Jack’s Family Restaurants, Inc. is seeking a Digital Marketing Coordinator to execute digital campaigns, support local programs, and help launch new stores online.

You will collaborate with the digital and field marketing teams to grow sales in targeted markets. The ideal candidate has a degree in marketing and hands-on digital marketing experience in hospitality or QSR, with strong analytics and communication skills.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Proven digital marketing experience, preferably in the QSR or hospitality industry.
• Familiarity with web analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail and accuracy.
• Creative thinking and problem-solving to develop marketing strategies.
• Strong organizational and project management abilities.
• Self-motivated and proactive, with ability to work independently and in a team.

Responsibilities

• Collaborate with restaurants and the Field Marketing team for grand openings setup including loyalty app, online sales channels and in-store materials.
• Support campaign and local marketing needs with external vendors, manage online inventory systems and reporting.
• Be responsive to customers and restaurants about digital channels.
• Conduct market research and competitor analysis to identify trends and opportunities, translating them into strategies.
• Work cross-functionally to build, test and launch marketing campaigns and communicate changes to the system.

Skills

Digital marketing

Analytics mindset

Communication

Cross-functional

Project management

Creative thinking

Education

Bachelor's degree

Tools

Google Analytics

Job description

We are seeking a highly motivated and skilled Digital Marketing Coordinator to join our dynamic team at Jack’s. As a Digital Marketing Coordinator, you will be responsible for the coordination and execution of digital marketing strategies, and will also support campaign execution, local marketing programs and events. The role will work closely with our digital and field marketing team to help launch new stores online and grow sales in targeted markets.

The ideal candidate should possess a solid understanding of digital marketing trends, have strong problem-solving skills, excellent communication capabilities, and a passion for the QSR space. This is an exciting opportunity to contribute to the growth and success of Jack’s as we grow throughout the South.

Key Duties/Responsibilities:

• Collaborate with restaurants and the Field Marketing team for all grand openings set-up that includes loyalty app, online sales channels and in-store printed materials and social posts/ads.
• Support campaign and local marketing needs with external vendors to fulfill field requests, manage the online inventory systems and ensure accurate reporting and invoicing.
• Be responsive to customers and restaurants who need help understanding digital channels
• Conduct market research and competitor analysis to identify emerging digital marketing trends, consumer insights, and industry opportunities, translating them into actionable strategies.
• Work cross-functionally to help build, test and launch marketing campaigns and communicate those changes to the system.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.
• Proven experience in digital marketing, preferably within the QSR or hospitality industry.
• Familiarity with web analytics tools, such as Google Analytics or similar platforms.
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing messages with a variety of customers and stakeholders.
• Analytical mindset with an ability to demonstrate accuracy and be detail oriented with a passion for excellence
• Creative thinking and problem-solving skills to develop innovative marketing strategies.
• Strong organizational and project management abilities to manage multiple campaigns and meet deadlines.
• Self-motivated and proactive, with the ability to work independently and as part of a team.
• Experienced team player with a desire and ability to work cross-functionally.